Head of Brand Marketing

Pigment • San Francisco, CA

3d • Hybrid

About The Position

We’re building category-defining AI products for Finance, Planning and Operations professionals and the market is moving fast. Pigment is looking for a Head of Brand Marketing to serve as a key architect of our brand’s long-term evolution. We're hiring a Head of Brand Marketing to own how Pigment shows up in the world: visually, verbally, culturally, and emotionally. You'll be the senior leader most responsible for what Pigment feels like in a keynote, on a billboard, in a product launch film, on a t-shirt at a conference. The goal isn't brand-as-decoration. It's a compounding advantage: the reason a great engineer or sales leader joins us over a competitor, the reason a CFO remembers our name in a procurement meeting, the reason a journalist picks up our story.

Requirements

• Defined and led a brand at a B2B company, ideally SaaS.
• Portfolio includes work personally made, not only work directed.
• Run agency relationships, not just managed them; know the difference between directing and supervising an agency.
• Credible partner to senior leadership; able to present brand rationale at board level and take input from the CEO.
• AI-fluent in practice, using AI tools in creative workflow for prototyping, expanding output, and speed, with clear opinions on their value.
• 10 years of experience in brand strategy (in-house or agency).
• At least 3 years owning brand direction at a company with a defined visual identity.
• Experience within a high-growth B2B or SaaS environment.
• Portfolio of B2B or enterprise brand work, including work personally made.
• Comfortable diving into market data and research reports but possess the brand gut to know which insights actually matter.
• Ability to distill complex products and market dynamics into a clear, compelling narrative that inspires designers, writers, and executives.
• Know how to influence without authority and build strong partnerships with creative leads to drive the best possible work.
• Direct experience leading and developing in-house designers.
• A track record of managing creative agency relationships.
• Experience building or overhauling creative review and approval processes.
• Hands-on AI fluency in a creative workflow (tools used, not just heard of).

Responsibilities

• Work closely with the CMO and senior leadership on the brand's long-term evolution.
• Bring the brand to life in a way that is clear, compelling, and deeply customer-centered, championing bold ideas and high standards, translating strategy into stories and experiences.
• Build a brand with a real point of view, not one that hedges toward consensus.
• Own Pigment's visual and creative identity, making calls on direction and driving consistency in execution across every customer touchpoint.
• Own the development and governance of naming and nomenclature across products and experiences, ensuring a clear, consistent, connected brand system.
• Lead the creation of compelling brand stories, campaigns, and narratives that emotionally connect users with Pigments purpose.
• Lead the in-house creative team, responsible for their development, creative output, and team culture, setting and holding the quality bar.
• Personally build assets, write brand narrative sections, or art-direct shoots depending on the week.
• Use AI as an operating principle to drive efficiencies and scale without sacrificing quality.
• Drive the operating model for creative work review, input stages, and final approval.
• Own agency and freelance relationships at strategy and execution level, managing iterative design development across multi-stakeholder projects and synthesizing internal feedback and direction.
• Define how brand health is tracked: distinctiveness, awareness, branded search trends, and influence.

Benefits

• Competitive package
• Stock options
• Trust and flexible working hours
• One company offsite every year
• Brand new offices in major cities (New York, San Francisco, Toronto, Paris, and London)
• High-end equipment
• Remote-friendly environment

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed