Head of Brand Marketing

Salted•Los Angeles, CA

10d•$150,000 - $220,000•Remote

About The Position

At Salted, we believe the future of restaurants doesn’t look anything like what we see today. The most important brands will be built outside four walls and will find new, innovative ways to build deep relationships with their customers. Currently, Salted is the largest delivery-first restaurant group in the US, with locations in 10 states and 20+ cities. We build, own and operate better-for-you restaurant brands that define how a new generation of customers want to eat. We’re looking for a Head of Brand Marketing who will lead the charge as we turn our brands into household names. The right candidate is a passionate builder, a problem solver, a big thinker, and someone who has a pulse for how brands win their way into not only the culture zeitgeist, but the hearts and minds of customers.

Requirements

Track record of making brands pop.
Builder mentality with a deep passion for storytelling.
Excellent communication skills and attention to detail.
Deep understanding of customer behavior, cultural trends, and storytelling across paid, owned, and earned channels.
Demonstrated success launching breakthrough campaigns, driving revenue growth, and building brand equity.
Experience managing teams and working collaboratively across an organization.

Nice To Haves

Experience working at a high growth company is a big plus.

Responsibilities

Lead the identity development and storytelling behind our brands, with a primary focus on our flagship brand, moonbowls.
Ensure the consistency of our brand messaging and value proposition across all customer touchpoints.
Work closely with the CEO and R&D team to guide our culinary roadmap from a brand and market opportunity perspective (ie, How do we best reflect our brand values in our culinary offerings? What are the culinary and cultural trends that map to our brand values and should be on our roadmap?)
Own the post-purchase customer journey to maximize order frequency and customer lifetime value. You will spearhead retention strategies, digital loyalty initiatives, and occasion-based campaigns that drive repeat ordering behavior and brand stickiness. TLDR: you will drive evangelism!
Develop and manage a holistic strategy for introducing our brands into new markets, including social media and community outreach.
Develop high ROI opportunities to collaborate with digital influencers and build community engagement.
Direct the editorial strategy across all brand channels, creating a cohesive narrative that boosts community interaction and achieves sales targets.
Oversee the external brand communications strategy, shaping public perception with general and targeted media outlets
Partner directly with the CEO on high-level strategic planning and thought leadership initiatives.