Manager of Brand Content Development & Campaigns

Arrow • Denver, CO

7d • Hybrid

About The Position

This role is responsible for leading the execution of integrated brand campaigns and storytelling initiatives, translating brand strategy into cohesive stories across various channels, and providing day-to-day governance to ensure consistent global brand storytelling, messaging, and identity. The position also involves maintaining and evolving brand guidelines, overseeing the development of brand content, managing agencies and partners, supporting brand education, and managing project plans, schedules, and budgets.

Requirements

• Typically requires a minimum of 10 years of related experience with a 4-year degree; or 8 years and an advanced degree; or equivalent experience.
• Demonstrated ability to manage complex, multi-channel brand campaigns.
• Strong narrative writing skills
• Strong project management skills with experience owning timelines, budgets, and cross-functional workstreams.
• Solid understanding of financial forecasting, purchase order management, and period-end reconciliation processes.
• Excellent organizational and communication skills, with a history of keeping projects and budgets on track across multiple stakeholders.
• Skilled with Microsoft 365
• Demonstrated resilience, accountability, and flexibility.
• Experience managing agency and vendor relationships, with a focus on accountability, delivery, and financial compliance.

Nice To Haves

• Oracle familiarity is a plus.
• Agency experience
• Journalism experience is helpful, but this is not a reporting job.
• Project management certification.
• Experience creating/managing purpose-driven, CSR, or social impact content.

Responsibilities

• Lead execution of integrated brand campaigns and storytelling initiatives, solving complex narrative and delivery challenges from brief through launch.
• Translate brand strategy into cohesive stories expressed across paid, owned, and earned channels, including digital, social, video, events, and print.
• Partner with regions, business units and corporate teams to embed brand storytelling into priority campaigns, programs, facilities, and customer touchpoints.
• Deliver post‑program reporting and capture storytelling and campaign learnings to improve future brand performance.
• Provide day-to-day governance and guidance to ensure consistent global brand storytelling, messaging, and identity across regions, business units, and channels, aligned to Arrow’s brand vision and strategy.
• Serve as a trusted brand advisor, helping teams translate strategy into clear, compelling narratives that reinforce Arrow’s purpose, position, and value proposition.
• Proactively identify and resolve brand and storytelling risks, inconsistencies, or gaps in execution.
• Maintain and evolve global brand and storytelling guidelines, coordinating updates and supporting development of additional standards as needed.
• Champion disciplined adoption of brand voice, narrative frameworks, and visual systems across internal and external communications.
• Support management of brand systems and resources, including digital asset management, ensuring brand and story assets are accessible, current, and consistently applied.
• Oversee development of brand content and storytelling deliverables from concept to distribution, owning timelines, workflows, and approvals.
• Apply strong editorial judgment and creative rigor to ensure clarity, quality, and consistency of Arrow’s brand story.
• Lead content reviews and guide stakeholders to ensure brand standards, narrative integrity, and executional excellence.
• Onboard, manage, and direct agencies and third‑party creative partners, setting clear storytelling objectives, scopes of work, and delivery expectations.
• Serve as day‑to‑day agency contact; manage review cycles, contracts, and invoicing to keep creative programs on track and on brand.
• Support brand and storytelling education efforts that build confidence and capability across regions.
• Act as a brand and storytelling ambassador, enabling teams to apply unified messaging and assets in support of business priorities.
• Own project plans, schedules, and budgets across concurrent brand and storytelling initiatives; anticipate risks and course‑correct as needed.
• Manage POs, invoices, and vendor payments; maintain budget trackers and provide clear financial and delivery reporting.

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Short-Term/Long-Term Disability Insurance
• Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
• Paid Time Off (including sick, holiday, vacation, etc.)
• Tuition Reimbursement
• Growth Opportunities
• Discounted RTD Passes
• On-site Café with Catering Option for Busy Lifestyles
• 24/7/365 On-site Gym and Lockers, Free for Use to All Employees!
• Bike Racks

What This Job Offers

• Job Type: Full-time
• Career Level: Manager