Brand & Content Manager

Reserve HealthCharlotte, NC
Hybrid

About The Position

The Brand & Content Manager is responsible for developing, creating, and managing Reserve Health's digital communications, educational content, and brand storytelling across multiple platforms. This position serves as the organization's primary content creator and is responsible for translating Reserve Health's expertise, people, services, and mission into engaging written, photographic, graphic, and video content that educates patients, strengthens client relationships, supports recruitment, increases community engagement, and builds long-term brand recognition. This position requires a creative professional who combines strong storytelling abilities with excellent organizational skills, sound judgment, and an understanding of how high-quality digital content supports patient education, organizational reputation, and business growth. The Brand & Content Manager is expected to proactively identify communication opportunities, collaborate with leaders throughout the organization, and independently manage projects from concept through publication.

Requirements

  • Bachelor's degree in photography, communications, journalism, marketing, digital media, graphic design, media production, or a related discipline, or an equivalent combination of education and professional experience.
  • Demonstrated experience creating professional multimedia content.
  • Strong writing and editing skills.
  • Professional photography skills.
  • Graphic design experience.
  • Experience managing social media platforms.
  • Ability to independently organize and manage multiple projects.
  • Excellent interpersonal and communication skills.
  • Valid driver's license.

Nice To Haves

  • Professional video production and editing experience.
  • Experience interviewing and developing original stories.
  • Adobe Creative Cloud proficiency or equivalent professional editing software.
  • Experience with website content management systems.
  • Knowledge of SEO principles and digital analytics.

Responsibilities

  • Brand storytelling
  • Patient education content
  • Digital communications
  • Social media management
  • Newsletter production
  • Blog development
  • Website content management
  • Photography
  • Videography
  • Graphic design
  • Content planning
  • Editorial calendar management
  • Digital asset management
  • Basic marketing support
  • Communication analytics
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