Brand Content Manager

The Bruery LLC•Placentia, CA

About The Position

The Bruery and Offshoot Beer Co. are looking for a highly creative, execution-focused Brand Content Manager to own the day-to-day creation, distribution, and performance of content across our brands. This is a performance-driven role. We are looking for someone who not only creates exceptional content but also understands how to build an engaged audience, increase brand awareness, and continuously improve results through data and iteration. Creativity is expected. Measurable impact is what defines success.

Requirements

3+ years creating content for consumer, lifestyle, beverage, hospitality, or CPG brands
Excellent photography and mobile videography skills
Strong editing experience (Adobe Creative Suite, Lightroom, Premiere Pro, CapCut, or similar)
Deep understanding of Instagram, TikTok, Facebook, and emerging platforms
Excellent organization, initiative, and time management
Comfort working in a fast-moving entrepreneurial environment
A mindset focused on ownership, accountability, and measurable results

Responsibilities

Capture photography and short-form video multiple times each week
Produce Reels, Stories, TikToks, and other platform-specific content
Tell authentic stories from brewing, barrel aging, events, tasting rooms, and the people behind the brands
Own day-to-day management of Instagram, Facebook, and emerging platforms
Write compelling captions and publish content consistently
Manage community engagement, comments, and direct messages
Maintain a proactive monthly content calendar
Create assets supporting beer releases, memberships, events, retail, and partnerships
Work cross-functionally with sales, DTC, production, and leadership
Review content performance regularly and recommend adjustments
Test new creative approaches and platform features
Identify opportunities before they are assigned