Manager, New Verticals Ads & Promotions
About The Position
Our Advertising & Promotion team operates at the intersection of e-commerce and advertising, surfacing and monetizing relevant content that benefits our core audiences. We've built a retail media network that enables advertisers to effectively reach DoorDash audiences and drive sales and category growth. Working closely with cross-functional partners, this role will be responsible for our emerging New Verticals Ads & Promos business. You will report into the Senior Manager for CPG/NV Ads Supply in our Ads Strategy & Operations organization. In this role, you will: Own business performance across New Verticals (Retailer) Ads and Promos. You will develop and track goals, define the operating model, and drive growth among existing and net-new advertiser cohorts Balance the interests of key stakeholders (internal Sales team, New Verticals merchant advertisers, and consumers), ensuring strong advertiser performance outcomes while protecting the consumer experience. Drive strategy development and execution for net new sellable inventory, identifying the biggest untapped opportunities that can unblock ads supply and drive growth for DoorDash and advertisers across our NV merchants (grocery, convenience, alcohol, pets, and other emerging retail partners) Lead the go-to-market motion, developing resources, programs, and playbooks to empower Sales and NV cross-functional partners to drive activation, upsell, and retention Track progress, identify risks, and problem-solve against blockers towards meeting objectives. Build scalable processes and tools to enable automation and reduce manual work across teams
Requirements
- 6+ years of experience in ad tech, retail media, ecommerce, digital marketing, and/or ads strategy & operations; prior retail category experience a plus
- Experience working with Sales or Tech teams (Product, Data Science, Engineering)
- A proven track record of working cross-functionally to deliver successful projects and hit goals
- Excellent analytical abilities (proficiency in SQL required)
Responsibilities
- Own business performance across New Verticals (Retailer) Ads and Promos. You will develop and track goals, define the operating model, and drive growth among existing and net-new advertiser cohorts
- Balance the interests of key stakeholders (internal Sales team, New Verticals merchant advertisers, and consumers), ensuring strong advertiser performance outcomes while protecting the consumer experience.
- Drive strategy development and execution for net new sellable inventory, identifying the biggest untapped opportunities that can unblock ads supply and drive growth for DoorDash and advertisers across our NV merchants (grocery, convenience, alcohol, pets, and other emerging retail partners)
- Lead the go-to-market motion, developing resources, programs, and playbooks to empower Sales and NV cross-functional partners to drive activation, upsell, and retention
- Track progress, identify risks, and problem-solve against blockers towards meeting objectives. Build scalable processes and tools to enable automation and reduce manual work across teams
Benefits
- 401(k) plan with employer matching
- 16 weeks of paid parental leave
- wellness benefits
- commuter benefits match
- paid time off
- paid sick leave
- medical, dental, and vision benefits
- 11 paid holidays
- disability and basic life insurance
- family-forming assistance
- mental health program
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
