Manager, Network Brand Planning

Capital One • McLean, VA

4d • $138,100 - $189,200 • Onsite

About The Position

As a Manager of Brand Planning, supporting the Global Payment Network, you will be a strategic leader on the Brand Planning and Insights Team driving brand and marketing alignment to business intent. This role will establish scalable frameworks and organizational tools, across multiple Networks, audiences, and geographies, to identify “what” we want to be known for and “how” we go to market in a way that helps us stand out and get credit where needed. This action-oriented role requires experience in successfully influencing in a highly matrixed organization and leading regular cross-functional problem solving to deliver high-impact business outcomes.
Global Payments Network (GPN): For almost two decades, Discover® Network, Diners Club International®, and PULSE® have operated together to form a global payment network that empowers cardholders to pay how, when, and where they choose; connecting people and payments worldwide. With Capital One’s acquisition of Discover and commitment to modernize and scale its global payment network, we have truly entered a new era of growth. Join our Global Payments Network team to help shape the future of payments and deliver reliable, secure solutions around the world. Here, you will create what comes next, driving meaningful impact at scale.

Requirements

• Bachelor’s degree or military experience
• At least 3 years of people management experience
• At least 5 years of experience in marketing, strategy, brand, or communications

Nice To Haves

• 7+ years of experience in within financial services, payment networks, or B2B fintechs
• Exceptional executive presence and problem solving ability
• Strong track record of team leadership and people development

Responsibilities

• Structure and define annual brand-building goals and positioning of brand needs, informed by brand health insights, across Discover Network, Diners Club International, and PULSE for B2C and B2B audiences
• Develop artifacts to organize and guide marketing activation and creative application of brand plans, including messaging guidance, cross-channel campaign planning, and integrated marketing calendars
• Collaborate with Network Strategy, Scheme Marketing Teams, and Brand Insights to define annual business objectives and analyze brand health data to inform and support brand planning and activation activities
• Design and lead cross-functional problem solves and alignment sessions to ensure all marketing teams operate against a unified strategy
• Facilitate strategic project structuring and manage up and across matrixed teams to ensure organizational alignment with core business intent
• Ensure effective socialization of brand planning and activation artifacts across marketing strategy and local marketing teams
• Lead, coach, and develop direct report(s), delegating execution while maintaining high standards for strategic output
• Structure clear project portfolios and career advancement pathways, building subject-matter expertise across the team

Benefits

• Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
• Eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).

What This Job Offers

• Job Type: Full-time
• Career Level: Manager