Manager, Merchant Marketing

RBC•Toronto, ON

3d•Onsite

About The Position

The Manager, Merchant Marketing executes brand and campaign strategy for the National Retail loyalty partnership portfolio. This role implements annual partner marketing plans, coordinates with partners and internal stakeholders on priorities and timelines and delivers integrated campaigns across channels. They manage day-to-day partner relationships, oversee campaign execution, monitor performance against targets, and optimize plans in-market to drive results. Avion Rewards is at the core of RBC's client strategy, recognized by over two-thirds of Canadians as a leading loyalty brand. We are building one of the largest loyalty ecosystems in the country — and we're looking for a Manager, Merchant Marketing to help deliver impactful campaigns, strengthen client engagement, and drive measurable results.

Requirements

3–5 years of experience executing marketing campaigns, ideally in loyalty, partnerships, or retail.
Proven ability to manage cross-channel campaigns and coordinate with multiple stakeholders.
Experience working with agencies and external vendors to deliver campaigns on time and on brief.
Strong organizational and project management skills with attention to detail.
Excellent communication and collaboration skills.
Bilingual in French and English (fluent).
Proven experience marketing in the Quebec market and understanding of Quebec consumer dynamics.

Nice To Haves

Background in financial services or consumer loyalty marketing.
Experience with digital campaign management and paid media execution.
Familiarity with loyalty program operations (offers, redemption, points conversion).

Responsibilities

Design and execute integrated campaigns (digital, in-store, events, media) across partner channels, managing timelines and deliverables.
Serve as the day-to-day marketing contact with key partners, managing relationships, coordinating campaign rollouts, and ensuring accountability for execution.
Execute annual partner marketing plans, translating priorities into actionable tasks and ensuring all stakeholders are aligned on timelines and deliverables.
Track KPIs (acquisition, engagement, spend, retention, redemption, etc.), report on results, and optimize campaigns in-market to meet targets.
Work with internal teams (brand, digital, product analytics, finance) and external agencies to coordinate seamless campaign delivery.
Brief agencies on campaign requirements, manage approvals, track deliverables, and ensure quality execution against specifications.

Benefits

bonuses
flexible benefits
competitive compensation
commissions
stock where applicable
Leaders who support your development through coaching and managing opportunities
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive and high-performing team
A world-class training program in financial services
Flexible work/life balance options
Opportunities to do challenging work