Manager, Media & Communications
Heart Rhythm Society, Inc•Tacoma, WA
•$100,000 - $105,000•Remote
About The Position
The Manager, Media & Communications leads media relations and public communications for the Society. This is a full-cycle role that moves fluidly from message framing to hands-on execution, running campaigns from concept through publication, promotion, analytics, and optimizations. This role is supported by and works collaboratively with the entire MarComm Team.
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred; or equivalent demonstrated experience.
- Minimum 4 years in communications or public relations, digital content marketing, and social media management.
- Multi-channel campaign management required.
- Microsoft Office; WordPress; video editing software (iMovie, Adobe, Canva); YouTube and Vimeo; HTML/CSS a plus.
- Content marketing strategy, organic and paid social, UTM tracking, SEO fundamentals, and email marketing.
- Demonstrated experience writing AP Style press releases, media advisories, and public-facing communications.
- Experience drafting reactive statements and spokesperson talking points.
- Familiarity with PR Newswire or comparable wire distribution platforms.
- Ability to monitor news, identify story opportunities, and respond quickly with accurate, on-brand messaging.
- Hands-on experience across YouTube, X, LinkedIn, Facebook, Instagram, and TikTok.
- Social media management platform required; Sprout Social preferred.
- Enterprise ESP experience required; Salesforce Marketing Cloud preferred.
- Canva proficiency preferred; ability to produce on-brand assets independently at a professional standard.
- GA4, Google for Nonprofits (Ads, Grant, YouTube Nonprofit Program), YouTube Studio, native social analytics, and Sprout Social.
- Asana or comparable tool; demonstrated ability to manage concurrent projects and meet deadlines independently.
Nice To Haves
- Nonprofit, association, or healthcare/medical experience preferred, but not required.
- Google Ads/Google Grants familiarity a plus.
Responsibilities
- Lead HRS public communications campaigns end-to-end: frame the message, coordinate supporting Heart Rhythm TV content, and drive distribution across PR Newswire, email, social, and web.
- Write and distribute AP Style press releases, media advisories, statements, spokesperson talking points, and reactive messaging.
- Monitor news and flag cardiac rhythm stories, clinical developments, and public health moments HRS should respond to or amplify.
- Coordinate with HRS's external PR partner on major initiatives and high-stakes communications.
- Web: Landing page copy, content updates, and basic CMS edits.
- SEO/Google Ads Grant: Apply search optimization best practices across ad copy, web copy, press releases, and video content.
- Email: Copywriting and full builds, including approval routing and deployment.
- Social (Organic and Paid): Content development, scheduling, and paid campaign management across HRS brand profiles.
- Print: Copywriting and graphic design (as needed) for direct mail, print materials, and signage.
- Onsite Events: HRStv and UpBeat TV content capture at HRS and non-HRS events, managing recording studios, coordinating talent, and executing live and post-event cross-promotion.
- Monitor and report on performance across managed programs and channels, translate data into actionable insights. Deliver regular performance reports (campaign-level and channel-level); proactively identify optimization opportunities.
- Serve as staff lead for Heart Rhythm TV, serving as staff liaison to the Heart Rhythm TV Subcommittee, partnering with Subcommittee Chairs and relevant committee staff liaisons to develop monthly agendas and prepare meeting materials.
- Lead end-to-end production and multi-channel promotion of HRStv video content: interview scheduling, vendor coordination, video capture and editing, YouTube publishing, and promotion.
- Maintain the HRStv content calendar, tracking both a consistent year-round content cadence and project-specific initiatives.
- Sponsorship support: schedule, capture, and deliver contracted sponsored content.
- Serve as the Marcomm Team lead for HRS’ advocacy arm, Heart Rhythm Advocates (HRA).
- Collaborate with the VP of Advocacy, Heart Rhythm Advocates - draft and publish social media posts, emails, blog posts, newsletters, etc.
- Support HRA Communications Committee.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
