ECH - Manager, Marketing (12-Month Contract)

The Employee Experience TeamVaughan, ON
CA$85,000 - CA$100,000Onsite

About The Position

Empire Homes is seeking a Marketing Manager for a 12-month contract role. This position will play a crucial role in driving the company’s growth through effective marketing strategies, ensuring brand visibility, and maximizing customer acquisitions and retention efforts. The role is located at the Empire Canada Head Office in Vaughan, ON, and serves as a temporary backfill position. The expected annual salary range is $85,000 - $100,000/year, with compensation based on candidate skills, experience, qualifications, location, and market conditions.

Requirements

  • 5+ years of experience in residential real estate marketing, advertising and brand management gained through work with either a real estate developer or a marketing agency specializing in the industry.
  • Proficient in Microsoft Office applications including Excel, Word, Outlook, PowerPoint and Teams.
  • Proven dynamic leadership and project management skills.
  • Exceptional attention to detail and commitment to accuracy.
  • Strategic, innovative, and creative personality with a strong business acumen.
  • A passion for working in a fast-paced, collaborative environment.
  • Ability to manage tight launch timelines and high-volume deliverables.
  • Ability to collaborate effectively with sales teams, consultants, agencies, and construction/operations teams.
  • Driver’s license and vehicle required for site visits and event organization.

Nice To Haves

  • Experience working with CRM platforms an asset (Salesforce, Hubspot etc.)

Responsibilities

  • Manage the execution and rollout of approved corporate and project related marketing campaigns and associated creative assets, ensuring all deliverables are executed on schedule and performance is tracked against objectives.
  • Develop and manage detailed creative briefs for external marketing, media, and design agencies, clearly defining project objectives, target audience, timelines, brand guidelines, and deliverables to ensure accurate execution and alignment with marketing strategy.
  • Review creative from external agencies, gather and consolidate stakeholder feedback, communicate revisions, and ensure all changes are accurately implemented prior to approval.
  • Manage and maintain the company’s online presence, including Empire Homes website content, the Empire Broker Portal and third party websites (example: Livabl), ensuring imagery, messaging, pricing and product information remain current and complete at all times.
  • Monitor online (Google and Meta) marketing performance and analytics, providing strategic recommendations to optimize campaign effectiveness and lead generation.
  • Oversee the creation and management of organic social media content, including community engagement and day-to-day channel management.
  • Lead the development, deployment, and performance tracking of community-specific email marketing communications.
  • Coordinate and execute homeowner, prospect and broker events, sales launches, and promotional activations, including vendor coordination, budget management, logistics oversight, on-site execution, and post-event reporting and performance evaluation.
  • Support ongoing marketing financial administration, including processing invoices, tracking expenditures, and reconciling budgets against approved marketing plans to ensure accuracy and fiscal control.
  • Perform other marketing-related duties and support cross-functional initiatives as required to ensure the successful execution of community and corporate marketing objectives.

Benefits

  • Opportunity to collaborate with other skilled and visionary professionals.
  • Receive exclusive discounts on Empire Homes through our Employee Home Ownership Program.
  • Keep growing your career with continuing education support and opportunities for learning & development.
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