Manager, Marketing

Fresenius Kabi USA•Lake Zurich, IL

13d•$105,000 - $130,000•Hybrid

About The Position

The Manager, Marketing (Biopharma Provider Strategy) will actively contribute to the design, development and execution of brand strategies and tactical initiatives that support the portfolio commercial plan. The marketing manager will partner with cross-functional partners (Medical, Regulatory, Legal, Sales Training, etc.) to influence provider strategy, including pricing and contracting strategy across GPOs, IDNs, and provider accounts, including the development of resources to support these workstreams. This individual will work with and manage our agency partners in the development of supporting materials and initiatives. This is a hybrid position, and the selected candidate will be required to work onsite in the Lake Zurich, Illinois office 3 days a week.

Requirements

Bachelors Degree required; advanced science or business degree a plus.
5+ years Pharma experience required.
Competency in core marketing capabilities such as resource development, positioning and optimization across the marketing mix.
Strong interpersonal skills, organizational skills, teamwork and collaboration skills; proven ability to influence cross-functional teams, including timeline and budget management.
Strong verbal and written communication skills.
Ability to multitask and work within deadlines, professionally managing competing priorities.

Nice To Haves

Buy-and-bill/medical benefit experience a plus.

Responsibilities

Work with cross-functional teams (e.g. National & Regional Account teams, regulatory, legal, medical communications, medical, market research, market access, sales operations and sales training teams).
Utilize insights to develop provider-specific messaging & deliver actionable marketing collateral across marketing channels, to drive customer awareness and engagement.
Generate and analyze customer data/insights to continue to evolve and improve tactical and strategic execution.
Actively contribute to design, development and implementation of GPO initiatives and marketing opportunities that support the biosimilars portfolio, including personal and non-personal promotion, product theatres, etc.
Support the development of strategically targeted and efficient media plans to reach high value customer segments.
Assess market dynamics and competitive activity.
Establish highly effective, collaborative working relationship with ales and sales leadership to ensure that field insights are heard and incorporated into marketing tactics as aligned to customer strategies.
Develop content and collaborate with sales training to ensure effective training on promotional tools and materials.
Support congress activities and GPO meetings, when applicable.
Support sales meeting planning and execution.
Effectively communicate brand vision, strategy and objectives to internal cross-functional partners and sales leadership to drive brand business objectives.
Set strategic direction for agencies and manage projects and agencies within time and budget parameters, including measurement and optimization of tactics.
Ensures all marketing projects are compliant and have obtained necessary approvals through appropriate Medical, Legal, and Regulatory review process.