Manager- Marketing

Covista•Chicago, IL

3d•Hybrid

About The Position

This role leads the development and execution of integrated marketing strategies across Chamberlain’s campuses, driving awareness, engagement, and enrollment growth. The Marketing Manager translates institutional priorities into scalable, market-specific plans while ensuring brand consistency and measurable performance. They partner cross-functionally to align strategy, execution, and optimization across all marketing channels.

Requirements

Bachelor's Degree in marketing, business, communications, or related field required and Master's Degree preferred.
4-7 years marketing experience required.
Experience managing multi-channel campaigns (digital, CRM, field/local marketing, and content).
Demonstrated ability to analyze performance data and translate insights into actionable recommendations.
Strong understanding of performance marketing fundamentals, including lead generation and funnel optimization.
Excellent communication skills with the ability to present updates, insights, and recommendations clearly.
Proven experience working cross-functionally and managing multiple stakeholders across teams.
Experience partnering with external agencies or vendors to execute campaigns and optimize performance.
Strong project management skills with the ability to manage multiple priorities, timelines, and deliverables.
Detail-oriented with a focus on execution quality and consistency across campaigns.
Ability to think both strategically and tactically to drive results across diverse markets.
Ability to travel approximately 20%.

Nice To Haves

Experience supporting distributed or multi-campus locations is a plus.
Familiarity with CRM platforms, marketing automation tools, and reporting dashboards preferred.

Responsibilities

Own the end-to-end marketing strategy and execution for assigned campuses, supporting enrollment growth and brand presence across markets.
Translate campus goals, enrollment targets, and market dynamics into integrated marketing plans across channels and lifecycle stages.
Define market-specific strategies based on demand, competition, local insights, and program mix.
Develop and brief campaigns, content, and creative assets aligned to campus priorities and audience needs.
Establish KPIs, lead and enrollment targets, and performance benchmarks in partnership with Enrollment and Finance.
Monitor, analyze, and continuously optimize campaigns and channel performance across digital, field, and CRM efforts.
Turn data into actionable insights to inform decision-making and improve outcomes.
Identify opportunities to improve performance and partner cross-functionally to activate against them.
Ensure agency and vendor performance through ongoing QA, optimization, and clear direction.
Partner closely across Digital and Performance Marketing, Brand and Creative, Field/Local Marketing, PR and Community Engagement, and CRM teams.
Build and manage integrated marketing plans, timelines, and campaign calendars for campus initiatives and priorities.
Ensure consistency, scalability, and best practices across campuses while allowing for local customization.
Collaborate with enrollment leadership, campus operations, and agency partners to align on priorities and execution.
Lead ongoing reporting, performance tracking, and stakeholder updates.
Contribute to the evolution of marketing playbooks, tools, and templates to improve speed, quality, and efficiency.
Performs other duties as assigned.
Complies with all policies and standards.