Manager, Marketing

Universal Music•Santa Monica, CA

20d

About The Position

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. We are currently seeking a Marketing Manager who will handle product and marketing campaign strategy for multiple artists and projects across the IGA Miami roster. This job requires comprehensive communication and coordination internally and externally in order to keep projects moving forward while maintaining the overall artist message and brand.

Requirements

Bilingual fluency in English and Spanish is required.
5 years of marketing experience in the music industry required
Organize, prioritize, and execute a wide range of tasks with heavy workloads and tight deadlines
A general knowledge of all departments within a label, including: Digital, publicity, A&R, creative, production and promotion
Strong communication and teamwork skills
Creativity and willingness to think outside the box
Strong relationship management skills with artists, managers
Passion for music, culture, and emerging trends
Excellent written, verbal, and presentation skills
Travel required

Nice To Haves

Degree in related field preferred

Responsibilities

Develop and execute full marketing plans and campaigns for single and album launches
Build customized marketing strategies that reflect each artist's unique identity
Coordinate all facets of the label group to maintain focus and progress in relation to specific artist’s projects
Work in conjunction with artists, managers, and marketing team to create, maintain, and evolve artist brands
Seek out and maintain the knowledge of each artist and their management team’s processes, goals, and overall efforts in order to maintain a cohesive and effective working relationship
Generate timelines of project needs and key dates/deadlines with all departments and oversee the timely delivery of those needs
Create and coordinate special events in conjunction with album releases, specific tour dates, and other special events
Serve as key liaison for artist management and label
Brainstorm and produce big marketing ideas, identify the best idea options, and execute
Manage a high volume of communication - phone calls, emails and meetings
Design and oversee advertising campaigns
Communicate the status of artists projects routinely with the label staff
Collaborate on end-to-end campaign strategy across streaming, socials, digital advertising, creator marketing, content, D2C and live moments.
Develop audience growth strategies using fan insights, consumption data, and cultural trends.
Partner with Digital Marketing, Audience Development, Commercial Partnerships, Creative, Publicity, A&R, and International teams to maximize campaign impact.
Analyze campaign performance and translate insights into recommendations that improve future releases.
Identify emerging marketing opportunities across new platforms, creators, and fan communities.
Manage artist marketing budgets, forecasts, and campaign reporting.
Support artist development by building long-term brand strategies in addition to individual release campaigns.
Provide direction to and manage Marketing Coordinator
Other responsibilities as required

Benefits

Comprehensive medical, dental, and vision coverage
100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent