Manager, Marketing

CVS Health•New York, NY

9d•$156,894 - $159,120•Hybrid

About The Position

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position Summary: Identify, develop, and evaluate marketing strategies for CVS Health. Duties include: support strategy development and leading the execution and implementation of marketing plans focused on driving growth within CVS retail business areas; perform marketing creative work, including writing strategic marketing briefs and collaborating with business partner stakeholders on strategy review process; formulate and coordinate marketing activities or policies to promote products or services, working with the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections; leverage consumer insights, healthcare and PBM market trends, and internal data to determine viable business opportunities and translate them into an effective marketing plan; develop pricing strategies, balancing firm objectives and customer satisfaction while leveraging sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends; recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products; and advise business or other groups on local, national, or international factors affecting the buying or selling of products or services. Hybrid position: remote work permitted but must live within commuting distance of designated office location and remain available to report to office as needed and required.

Requirements

Master’s degree (or foreign equivalent) in Business Administration, Business Analytics, Marketing Management or related field and two (2) years of experience in the job offered or related occupation.
One (1) year of experience in Marketing in healthcare, insurance, or employee benefits
One (1) year of experience in Digital marketing platforms, creative production, and vendor management
One (1) year of experience in Supporting B2B marketing efforts , including downstream / commercial marketing, product management, communications, and business consulting
One (1) year of experience in Preparing data-based story telling presentations
One (1) year of experience in Sales collateral development
One (1) year of experience in Planning and executing of marketing campaigns
One (1) year of experience in Conducting market and competitive intelligence research

Responsibilities

Support strategy development and leading the execution and implementation of marketing plans focused on driving growth within CVS retail business areas
Perform marketing creative work, including writing strategic marketing briefs and collaborating with business partner stakeholders on strategy review process
Formulate and coordinate marketing activities or policies to promote products or services, working with the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections
Leverage consumer insights, healthcare and PBM market trends, and internal data to determine viable business opportunities and translate them into an effective marketing plan
Develop pricing strategies, balancing firm objectives and customer satisfaction while leveraging sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends
Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products
Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services