Manager, Marketing

Paymentus•Dallas, TX

31d•Onsite

About The Position

The Manager, CAST is a strategic role responsible for the evolution and scalability of the CAST program. This individual oversees the development of high-impact adoption strategies that drive higher transaction volumes and increase revenue through client feature usage. The Manager acts as the lead architect for the CAST Lifecycle, ensuring that marketing support is not just a service, but a primary driver of customer retention and profitability.

Requirements

BS/BA degree in Marketing, Business Administration, or a related field.
5-8+ years of relevant marketing experience, with a focus on SaaS B2B customer success and digital adoption.
Proven track record of designing and executing full-scale marketing campaigns that drive measurable increases in transaction volume.
Ability to mine data from tools to drive strategic decision-making and ROI reporting.
Exceptional consultation and relationship-building skills, capable of influencing stakeholders and managing complex enterprise accounts.
Deep understanding of digital payment trends, including digital wallets, IVR, and paperless eBilling adoption.

Responsibilities

Lead the strategic roadmap for CAST, evolving the program from a support function into a scalable, revenue-generating engine.
Analyze adoption metrics and transaction data to identify bottlenecks in digital adoption. Translate these insights into high-level strategic tactics for the team.
Serve as the primary liaison to the CAST Director and marketing leadership, presenting data-driven business cases for new content offerings, such as white papers, webinars, and advanced digital wallet guides.
Direct the engagement strategy for National and Enterprise clients, identifying unique multi-channel incentive opportunities to exceed client adoption goals.
Partner with Product, Implementations, and Account Management to integrate CAST touchpoints into the core customer journey, ensuring a unified onboarding and retention experience.
Oversee the creation and maintenance of the CAST Resource Library, including enrollment guides, responsive web best practices, and translation services to ensure brand consistency.
Identify new campaign opportunities to transition high-cost manual payments (e.g., checks, cash) into high-efficiency digital channels.
Mentor and coach Adoption Specialists, fostering a culture of high performance and continuous professional growth.
Establish and enforce best practices for creative development, ensuring all client-facing materials meet the highest UX and brand standards.
Oversee the CAST project portfolio, ensuring resource allocation is optimized for campaign go-lives and ongoing support cycles.