Manager, Marketing

NORR•Toronto, ON

2d•CA$80,000 - CA$115,000•Hybrid

About The Position

The Manager, Global Marketing, plays a role in advancing NORR’s integrated corporate, sector-based, and personalization content strategy. The Manager will collaborate with professionals across the organization to align content strategy with broader business objectives to build brand awareness, engagement, and revenue growth.

Requirements

Bachelor’s or Diploma degree in Marketing, Business, Communications or a related field
10 years in marketing within the AEC industry across private and public sectors
Excellent communication, presentation skills and storytelling

Nice To Haves

Advanced Office 365, Adobe Creative Cloud, OpenAsset, Meltwater, Hootsuite, SEMRush, and social media platforms are assets.

Responsibilities

Contributing to brand positioning and narratives including all elements of Corporate Social Responsibility
Conducting market research and competitor analysis to identify content opportunities and trends
Defining, measuring and reporting on the impact of content strategy against key performance indicators
Researching and identifying AI-powered tools and platforms to advance the personalization of content as part of the channel strategy
Collaborating with sector-based teams to plan, develop, research, write and execute content/ marketing strategies to reach target audiences
Leading integrated campaigns that connect earned, owned, digital, and social channels
Balancing workload with deadline response times required by pursuits, clients and market opportunities
Leading editorial calendars, media outreach, and video productions
Overseeing the delivery of marketing initiatives based on established timelines and compliance with policies, procedures, and standards