Manager, Marketing

JPW Industries • La Vergne, TN

24d • Hybrid

About The Position

Own the campaigns that turn demand into revenue for the tools professionals trust. This is a builder's seat. You will design and run the channel strategies and integrated campaigns that put JPW's industrial tools in front of the right end users, generate qualified pipeline, and help our sales teams close it. If you are data-driven, restless about results, and energized by moving fast across a lot of moving parts, you will thrive here. JPW Industries is a roughly $300M leader in woodworking and metalworking machinery and tools, home to Jet, Powermatic, Wilton, Edwards, Baileigh, and Axiom. Our brands are trusted in workshops and on shop floors across the country. You will help extend that leadership by connecting our products to the professionals who depend on them every day, across distributors, direct channels, and the field.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of B2B marketing experience with an emphasis on demand generation and revenue accountability.
• Proficiency in CRM and marketing automation platforms such as Salesforce, HubSpot, Pardot, or similar.
• Demonstrated ability to analyze data and use it to drive decisions and strategy.
• Clear, concise, and persuasive in both written and verbal communication.

Nice To Haves

• Experience with industrial, manufacturing, or tools markets is strongly preferred.

Responsibilities

• Develop and execute marketing plans that target high-value end-user segments through distributors, direct channels, and field initiatives.
• Align marketing activities with sales priorities to hit revenue and margin goals.
• Design and deliver multi-channel campaigns spanning digital advertising, email, promotions, social media, content, trade shows, and distributor programs to generate demand and brand awareness.
• Keep messaging aligned across every touchpoint for a consistent brand experience.
• Track and analyze campaign KPIs, SBU-level sales performance, and customer-level metrics to evaluate marketing effectiveness.
• Report on performance, insights, and ROI, and recommend optimizations based on what the data shows.
• Partner with Sales, Product Management, Service, and the RAM Team to deliver targeted tools, assets, and programs for field execution.
• Work closely with external agencies to maximize the impact of marketing investments.

Benefits

• Competitive Pay + Annual Bonuses
• Comprehensive Benefits: medical, dental, vision, life, disability, and telehealth from Day 1.
• Retirement Plans & Employer Contributions
• Generous PTO + Paid Holidays
• Career Development & Learning Opportunities
• Team Member Appreciation Events
• A Culture That Values Integrity, Teamwork & Innovation

What This Job Offers

• Job Type: Full-time
• Career Level: Senior