Manager, Marketing Platform Operations

AAA Mountain West Group • Walnut Creek, CA

2d • Remote

About The Position

Our Manager, Marketing Platform Operations will lead a specialized team responsible for the operational execution of our digital marketing tech stack. This role is strictly a technical and operational. You and your team will not be responsible for creative development, copywriting, or front-end asset design. Instead, your team will be the technical backbone that empowers our marketing teams, ensuring the platforms, data, and integrations are flawlessly executed so those creative assets can reach the right customer, at the right time, with perfect measurement.

Requirements

• Proficiency in writing and executing SQL queries for data analysis, extraction, and validation.
• Strong working knowledge of Salesforce Marketing Cloud Personalization and Data Cloud.
• Hands-on expertise with Enterprise Tag Management systems (specifically Tealium iQ).
• Deep understanding of digital advertising platforms (Google CM360, SA360, Meta, etc.).
• Strong comprehension of data layers, server-side vs. client-side tracking, and overall data architecture.
• Minimum of 5 years of experience directly managing and leading technical teams, preferably within the marketing technology or marketing operations space.

Nice To Haves

• A Salesforce Data Cloud Consultant Certification

Responsibilities

• Manage, mentor, and guide a team of marketing operations professionals focused on technical execution and platform management.
• Serve as the primary technical subject matter expert for Product Marketers. Provide guidance on digital capabilities, third-party tool utilization, and integration strategies to solve complex marketing needs.
• Own the tagging infrastructure using Tealium iQ. Ensure all digital properties are comprehensively tagged with highly accurate data layer attributes for Google Analytics. Implement precise, well-attributed conversion tagging to support and measure marketing campaigns effectively.
• Audit, review, and analyze both server-side and client-side event data to guarantee accuracy and consistency. Map and correlate marketing data to build a unified, accurate view of the customer journey and attribution.
• Architect and build personalized user experiences utilizing Salesforce Marketing Cloud Personalization.
• Activate audiences, segments, and attributes to third-party data platforms using Salesforce Data Cloud.
• Oversee the technical setup, onboarding, and configuration of new paid media platforms and advertising accounts (including Google Campaign Manager, CM360, SA360, and various social media ad accounts).

Benefits

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly.
• Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

What This Job Offers

• Job Type: Full-time
• Career Level: Manager