Manager Marketing Planning
RFNOW Inc.•Virden, MB
•CA$65,000 - CA$75,000•Hybrid
About The Position
We’re looking for a Manager, Marketing Planning to bridge strategy, execution, and performance—owning how marketing, sales, and territory planning come together to drive measurable growth. This is a highly cross-functional role for someone who thrives in a data-driven environment, and can translate targets into coordinated action across channels, teams, and communities. You will play a critical role in ensuring RFNOW consistently meets its growth targets through strong go-to-market planning, funnel management, and continuous optimization.
Requirements
- 4-6+ years experience in marketing strategy, revenue operations, sales planning, or demand generation
- Strong analytical mindset with experience in funnel management, forecasting, and performance tracking
- Proven ability to work cross-functionally with sales, marketing, and operations teams
- Experience managing or influencing multi-channel go-to-market strategies
- Ability to translate data into clear business decisions and execution plans
- Comfortable operating in a fast-paced, growth-oriented environment
Nice To Haves
- Experience in telecom, ISP, or subscription-based services
- Familiarity with rural markets or multi-territory operations
Responsibilities
- Develop and own quarterly go-to-market (GTM) plans aligned to company growth targets
- Translate sales targets into: Channel-level marketing plans, Promotional strategies, Territory-level execution priorities
- Define optimal channel mix (digital, D2D, call centre, community events, partners)
- Lead execution of key growth programs, including: Cross-sell and upsell campaigns, Process improvement initiatives, Onboarding and scaling new partners and vendors
- Develop and execute plans to meet sales targets, improve processes, and enhance EBITDA performance
- Actively manage the end-to-end sales funnel to ensure performance is on track to targets
- Partner with data and analytics teams to maintain accurate, up-to-date funnel reporting
- Monitor pipeline health, including: Lead volume, Conversion rates, Channel performance
- Identify gaps vs targets and take proactive action to close them
- Work closely with Territory Manager and Sales Channels to: Forecast required lead volumes and traffic by channel and region
- Work with Channel partners to align sales capacity and staffing with demand generation plans
- Support coordinated rollout of campaigns across rural communities
- Ensure strong alignment between marketing plans and field execution realities
- Track and report on weekly performance metrics, including: Conversion rates by channel, Performance by territory, Impact of campaigns and promotional tactics
- Analyze variances to target and clearly identify: Root causes of underperformance, Opportunities to scale what’s working
- Recommend and coordinate data-driven actions to improve results across channels. Work with Channel partners to deliver programs to improve sales results.
- Track and report on market penetration by community
- Identify high-opportunity areas to prioritize marketing and sales investment
- Support strategic decisions on where and how to deploy resources for maximum growth
- Support the creation of Executive-level presentations and reporting
- Translate complex data into clear, actionable insights and recommendations
- Provide visibility into performance, risks, and opportunities
Benefits
- Equal opportunity employer
- Applicants are welcome to request necessary accommodations throughout our employment process
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
