Transaction Banking Marketing Planning Manager

TD•New York, NY

2d•Onsite

About The Position

TD Securities is a leading corporate, investment and transaction bank offering a wide range of capital markets and transaction banking products and services to corporate, government, and financial institution clients. Our team operates out of 32 cities around the globe through Global Transaction Banking, Corporate and Investment Banking, Global Markets and Research & Strategy services. The TD Securities Marketing team develops, executes, and manages initiatives and strategies to support the firm in achieving its business goals and objectives. We are focused on adding value to our key brands and the business highlighting the company's vision through marketing programs. We provide insights and analysis to influence and assist business leaders in making strategic client-centric business decisions. If you want to be a brand ambassador in a fast-paced, dynamic environment, then this role is for you. We are looking for a highly motivated, organized and creative Associate Marketing Manager to join our growing team. You will be working with our Transaction Banking business, one of the fastest growing segments in finance. In this role, you'll be responsible for making our marketing strategy a reality. You'll work across three lines of business to manage the day-to-day execution of marketing campaigns, developing integrated messaging and content, and aligning execution to scalable processes that can be executed across products, regions and stakeholder groups. This role requires an individual who thrives in ambiguity, is excited by the opportunity to drive transformative change, brings structure to complex initiatives, and takes ownership of end-to-end marketing delivery in support of TD's ambition to become a Top 10 North American treasury bank of choice for our Commercial, Corporate, and Institutional clients.

Requirements

Undergraduate business and / or marketing degree or relevant professional certifications, designations, or equivalent experience required.
Minimum 5+ years marketing or project management experience.
Experience in supporting transaction banking, investment banking or capital markets businesses preferred.
Proven ability to build strong cross-functional relationships and influence stakeholders to drive alignment and innovation.
Ability to operate effectively in a fast-paced, matrixed organization with evolving priorities.
Strong sense of ownership and accountability with a consistent track record of following through on commitments.
Demonstrated ability to manage multiple projects simultaneously while maintaining high-quality execution.
Collaborative team player who contributes positively to a high-performance marketing culture aligned with TD's values.
Enthusiasm for driving creative innovation while working within a highly regulated industry.
Manage a diverse portfolio of business management activities for complex or high-risk functional area(s) and implement policies / processes and/or initiatives to meet business management, strategy and governance objectives.
Interfaces regularly with management in the delivery of work activities.
Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork, and handling any/all disciplinary actions, as required
Works autonomously and accountable for acting as a lead within a specialized business management function and may provide work direction to others
Provides seasoned specialized knowledge, advice and/or guidance to various stakeholders and team members
Scope of role may have enterprise impact
Focuses on short to medium-term issues (e.g., 6-12 months)
Undertakes and completes a variety of complex projects and initiatives requiring specialist knowledge and/or the integration of cross functional processes within own area of expertise
Oversees and/or independently performs tasks from end to end
Undergraduate degree
7+ years relevant experience
Contributes to the strategic direction of the business management function and plays a key role in the development and implementation of strategies in support of the overall business strategy
Plans, leads, manages, and / or oversees a diverse set of work activities requiring alignment across multiple areas
Leads / manages the integrated implementation of policies / processes / procedures / changes in across multiple functional areas
Provides direction and/or input to complex, wide ranging enterprise or cross-function / business projects/initiatives as a subject matter expert and where necessary participates in identifying, designing and testing solutions and supporting the implementation
Facilitates key discussions and provides thought leadership to executive audience (output is roadmap and/or strategic plan/ deliverables/frameworks/ short to long term goals etc.)
Leads partner to management / leadership and respective teams for area of specialization with industry, external and internal, enterprise and business awareness; recognizing and anticipating emerging trends and; identifying issues and opportunities and recommending action to senior management
Works effectively with multiple teams across a broad spectrum of initiatives and functional domains, influencing and aligning others as needed
Adheres to enterprise frameworks and methodologies that relate to business management activities for own area
Actively manages relationships with corporate and / or control functions and ensures alignment with enterprise and / or regulatory requirements
Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts to the Bank
Assesses / identifies key issues and escalates to appropriate levels and relevant stakeholders where required
Maintains a culture of risk management and control, supported by effective processes and sound infrastructure an in alignment with risk appetite
Ensures business operations are in compliance with applicable internal and external requirements (e.g., financial controls, segregation of duties, transaction approvals, and physical control of assets).
Participates in cross-functional / enterprise initiatives as a subject matter expert helping to identify risk / provide guidance for complex situations
Leads relevant governance meetings or committees and related deliverables / outcomes
Leads / facilitates and / or implement action / remediation plans to address performance/risk/governance issues
Provides thought leadership and/or industry knowledge for own area of expertise
Supports a positive work environment that promotes service to the business, quality, innovation, and teamwork and ensure timely communication of issues/ points of interest
Identifies and recommends opportunities to enhance productivity, effectiveness, and operational efficiency
Works effectively as a team, supporting other members of the team in achieving business objectives and providing client services
Participates in knowledge transfer within the team and business units

Responsibilities

Translate Transaction Banking marketing strategy into end-to-end execution plans across Commercial, Corporate, and Institutional client segments, ensuring timely and high-quality delivery.
Oversee creation of marketing assets including product and sales materials and thought leadership content.
Own day-to-day campaign planning and coordination of marketing initiatives across multiple channels owned, earned and paid media, experiential, and sponsorships.
Partner closely with Transaction Banking product and sales to ensure marketing activity aligns with strategy.
Support Transaction Banking growth initiatives and transformation programs including ensuring scalability across regions, products and client segments.
Develop and manage consistent, client-centric messaging across Transaction Banking products and client segments, translating complex concepts into clear messaging.
Identify opportunities to streamline workflows, reduce duplication of work and improve marketing execution efficiency.
Act as a central point of coordination between marketing, product, business, communications, creative, digital, events, sponsorships, legal, compliance, and business stakeholders
Conduct meaningful analysis using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices.
Apply structure to ambiguous or evolving initiatives by establishing clear plans, documentation, and execution rhythms maintaining project management tools and documentation to support transparency and accountability.
Ensure all deliverables align with enterprise brand standards, regulatory requirements, and legal and compliance guidelines.