Manager Marketing Planning & Investments

Hertz • Atlanta, GA

13d • $90,000 • Hybrid

About The Position

The Manager Marketing Planning & Investments sits within the Global Paid Media & Advertising team and serves as a key connection point across Marketing, Finance, Procurement, and agency partners. The role has primary ownership of Marketing investment financial operations, forecasting, and executive reporting. It manages cross-functional workstreams from planning through execution, evaluates Marketing investments against expected and realized business outcomes, and identifies opportunities to improve efficiency and drive EBITDA growth.

The manager partners with Finance and Marketing leadership on forecasts, budgets, close-of-month reporting, long-range planning, and investment recommendations. The role owns and continuously improves the processes, tools, documentation, and governance needed to manage Marketing investments effectively. It requires strong judgment, proactive communication, independent execution, early identification and escalation of risks, and accountability for work through completion.

This is a hybrid position requiring work from the Atlanta, Georgia office at least three days per week. Base salary starts at $90,000, commensurate with experience, with a 10% annual bonus target.

Requirements

• Bachelor’s degree required; Marketing, Finance, Business, or a related area preferred.
• Minimum 3 years of experience in Marketing, Finance, or a related field.
• Expert proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Strong financial acumen, business judgment, and analytical skills, with experience interpreting campaign performance, attribution, and investment returns.
• Experience developing executive-level reporting, operational processes, and governance documentation.
• Ability to independently own complex cross-functional initiatives from planning through implementation.
• Ability to manage ambiguity, balance urgent priorities with long-term objectives, and deliver complete, executive-ready work products.
• Strong critical thinking, decision-making, and problem-solving skills, including the ability to translate data into clear recommendations and actions.
• Ability to influence without direct authority and build effective relationships across functions and organizational levels.
• Ownership, accountability, and proactive communication, with the ability to work effectively under minimal supervision.
• Strategic mindset, hands-on approach to execution, and results-driven orientation.
• Ability to drive process and organizational change while maintaining momentum in a fast-paced environment.
• Strong leadership presence, including the ability to motivate others, maintain a positive and solutions-oriented approach, and demonstrate courageous leadership and accountability.

Responsibilities

• Synthesize marketing, financial, and performance data to support forward-looking planning, investment decisions, and long-range business strategy.
• Partner with Finance, senior leadership, and cross-functional business partners to develop monthly marketing forecasts, close-of-month reporting, and long-range plans across Paid Media, eCommerce, Loyalty, CRM, Brand Marketing, Sponsorships, and other marketing functions.
• Develop executive-level reporting and business insights that connect marketing investments to business outcomes, identify performance trends and optimization opportunities, and provide actionable recommendations for strategic decision-making and ROI growth.
• Develop and maintain standardized frameworks to evaluate proposed marketing investments, expected business returns, financial impact, and investment efficiency before approval.
• Own and manage global marketing budgets, including tracking, forecasting, optimization, and reallocation of investments to support business objectives and maximize return.
• Oversee marketing financial operations, including purchase orders, invoice governance, reconciliation, vendor payment health, contract tracking, and fees, partnering with the Marketing Administrator on day-to-day transaction processing.
• Own and improve Marketing financial processes, documentation, operating procedures, reporting standards, and governance frameworks to increase accuracy, consistency, efficiency, and accountability.
• Identify financial, operational, forecasting, and vendor risks; communicate potential impacts; and develop mitigation plans before business operations are affected.
• Provide weekly, monthly, and quarterly updates to Marketing leadership on investment performance, financial outlook, key risks, opportunities, and recommended actions.

Benefits

• Up to 40% off the base rate of any standard Hertz rental
• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs, including 401(k) employer matching
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees and family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs, including Pet, Legal/Identity Theft, and Critical Illness
• Perks & Discounts, including theme park tickets and gym discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Manager