manager, Marketing & Integrated Communications

Starbucks Coffee Company • Seattle, WA

3d • $112,900 - $169,500 • Onsite

About The Position

Starbucks is seeking a manager, Marketing & Integrated Communications to lead the development of seasonal and brand marketing campaigns aimed at driving store traffic and enhancing customer loyalty. This role involves close collaboration with cross-functional partners to create and implement comprehensive go-to-market plans and communication strategies that engage customers throughout their journey. The manager will serve as the integrated marketing leader and internal spokesperson for the seasonal go-to-market planning team. This is a significant opportunity for an experienced marketer to contribute to Starbucks' success across its extensive network of over 17,000 US retail stores.

Requirements

• A creative mindset
• Strategic thinking and storytelling skills
• Keen critical thinking and analytical skills
• Experience leading cross-functional teams
• Ability to communicate clearly and concisely, both orally and in writing
• Ability to confidently develop and present strategic recommendations
• Ability to solve complex problems and take new perspectives on existing solutions
• Ability to balance multiple priorities and meet deadlines in fast-changing environments
• Functions effectively with ambiguity and change
• Proven ability to respond to and prioritize changing demands effectively
• Ability to influence laterally and cross-functionally
• Strong project management skills – highly organized and attentive to details
• Excellent PowerPoint skills to craft storytelling materials for all levels of leadership (VP/SVP+)
• Bachelors degree or 4+ years of US military experience
• Progressive experience in product or brand management (3-5+ years)
• Cross-functional project management experience (3-5+ years)
• Strong interpersonal skills
• Skilled oral/written presentation delivery
• Must be a proactive self-starter
• Ability to work both independently and as part of a team

Nice To Haves

• MBA
• Understanding of media principles and metrics
• Agency management experience
• Ability to learn quickly and work autonomously
• Experience managing at least one budget

Responsibilities

• Develop and execute multi-channel seasonal marketing campaigns informed by business and consumer insights, drawing from areas such as Finance, Menu, Analytics, Social Listening, Media, and PR.
• Support the development and execution of marketing for new product market tests to assess consumer reception and guide national launch strategies.
• Develop and implement marketing research plans in collaboration with Consumer Insights to inform strategic briefs and go-to-market strategies.
• Author campaign briefs that guide channel communication, prioritization, and creative execution, and consult on creative development with internal and external teams.
• Collaborate with cross-functional partners to develop comprehensive go-to-market plans, fostering new ideas and creative solutions for customer and business challenges.
• Lead the creation of written communications, including leadership presentations, campaign recaps, and marketing business cases for new programs.
• Monitor business performance and trends, working with Finance and Menu Insights teams to understand performance drivers and align campaigns with financial goals.
• Generate innovative ideas to drive traffic, deepen brand love, and increase brand engagement.

Benefits

• Medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits
• Short-term and long-term disability
• Paid parental leave
• Family expansion reimbursement
• Paid vacation from date of hire
• Sick time (accrued at 1 hour for every 25 hours worked)
• Eight paid holidays
• Two personal days per year
• 401(k) retirement plan with employer match
• Discounted company stock program (S.I.P.)
• Starbucks equity program (Bean Stock)
• Incentivized emergency savings
• Financial well-being tools
• 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan
• Student loan management resources
• Access to other educational opportunities
• Backup care
• DACA reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Manager