manager, Marketing & Integrated Communications

Starbucks • Seattle, WA

3d • Onsite

About The Position

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.
As a manager, Marketing & Integrated Communications, you will lead the development of seasonal and brand marketing campaigns to drive traffic to stores and deepen customer love for Starbucks. You will collaborate with a broad group of cross-functional partners to develop and execute comprehensive go-to-market plans and communication strategies to influence our customers at all points along the customer journey.
In this highly visible role, you will act as the integrated marketing leader and internal spokesperson for the cross-functional team that contributes to our seasonal go-to-market plans. This is a great opportunity for an experienced, passionate and innovative marketer to contribute to Starbucks success across our national footprint of 17,000+ US retail stores.

Requirements

• Bachelors degree or 4+ years of US military experience
• Progressive experience in product or brand management (3-5+ years)
• Cross-functional project management experience (3-5+ years)
• Strong interpersonal skills
• Skilled oral/written presentation delivery
• Must be a proactive self-starter
• Ability to work both independently and as part of a team
• A creative mindset
• Strategic thinking and storytelling skills
• Keen critical thinking and analytical skills
• Experience leading cross-functional teams
• Ability to communicate clearly and concisely, both orally and in writing
• Ability to confidently develop and present strategic recommendations
• Ability to solve complex problems and take new perspective on existing solutions
• Ability to balance multiple priorities and meet deadlines in fast-changing environments
• Functions effectively with ambiguity and change
• Proven ability to respond to and prioritize changing demands effectively
• Ability to influence laterally and cross-functionally
• Strong project management skills – highly organized and attentive to details
• Excellent PowerPoint skills to craft storytelling materials for all levels of leadership (VP/SVP+)

Nice To Haves

• MBA
• Understanding of media principles and metrics
• Agency management experience
• Ability to learn quickly and work autonomously
• Experience managing at least one budget

Responsibilities

• Develop and execute multi-channel seasonal marketing campaigns that are rooted in business and consumer insights. Mine areas like Finance, Menu, Analytics, Social Listening, Media and PR for qualitative and quantitative insights to inform strategies.
• Support campaign development and execution for market tests of new products to validate consumer resonance and inform national launch approaches.
• Develop and implement marketing research plans in partnership with Consumer Insights to inform our strategic briefs and go-to-market strategies.
• Author campaign briefs that guide channel communication, prioritization and creative execution. Consult on creative development with internal and external teams to ensure output is on brief.
• Collaborate with a broad group of cross-functional partners to develop comprehensive go-to-market plans, connecting dots across teams to strengthen the work. Inspire and influence others to generate new ideas and identify creative solutions to customer/business challenges.
• Lead the development of written communications including leadership presentations, campaign recaps and marketing business cases for new programs or initiatives.
• Be a steward of business performance and trends. Interface with Finance and Menu Insights teams to understand performance drivers and tailor our campaigns to achieve our financial goals.
• Bring fresh, creative, big idea thinking for how to drive traffic, deepen brand love and stoke brand engagement in new ways.

Benefits

• medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits
• short-term and long-term disability
• paid parental leave
• family expansion reimbursement
• paid vacation from date of hire
• sick time (accrued at 1 hour for every 25 hours worked)
• eight paid holidays
• two personal days per year
• participation in a 401(k) retirement plan with employer match
• discounted company stock program (S.I.P.)
• Starbucks equity program (Bean Stock)
• incentivized emergency savings
• financial well-being tools
• 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan
• student loan management resources
• access to other educational opportunities
• backup care
• DACA reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Manager