Integrated Marketing, External Communications - PR

Samsung Electronics•Plano, TX

4d•Onsite

About The Position

This role focuses on developing and executing integrated marketing and external communications strategies in Plano, Texas. The role will collaborate with cross-functional teams to create cohesive PR campaigns, optimize brand presence, and enhance customer engagement across multiple channels. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better.

Requirements

Bachelor's degree in marketing, business, communications, advertising, or a related field.
4-6 years of experience in integrated marketing or external communications.
Strong project management and analytical skills.
Proficiency in Microsoft Excel and PowerPoint.

Nice To Haves

MBA or advanced degree in business or marketing.
Experience in the consumer electronics or technology industry.
Familiarity with CRM, social media, and digital media marketing.
Strong communication and collaboration skills for working in a dynamic, matrixed organization.

Responsibilities

Develop and execute integrated marketing strategies to drive brand awareness and customer engagement.
Collaborate with PR and brand marketing teams to establish creative assets (e.g., photography, logos, key visuals, messaging) and delivery schedules.
Manage external communications initiatives to ensure alignment with Samsung's brand standards and communication priorities.
Analyze market trends and customer behavior to inform marketing strategies and optimize campaign performance.
Monitor and report on key performance indicators (KPIs) to measure the success of marketing initiatives.