Manager, Marketing, Film & TV - Masterworks

Sony Music Global Job Board • New York, NY

9h • Onsite

About The Position

Sony Music Entertainment is seeking a Manager, Marketing, Film & TV to join their Soundtracks Marketing team. The company plays a pioneering role in music history, from the first-ever music label to the invention of the flat disc record, and has nurtured iconic artists and produced influential recordings. Today, Sony Music Entertainment operates in over 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. They leverage imagination and expertise in new products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights to help artists push creative boundaries and reach new audiences. The company is committed to artistic integrity, transparency, and entrepreneurship, and is a member of the Sony family of global companies. This role involves driving day-to-day marketing and project management for film and TV soundtracks, creating integrated campaigns, and collaborating with various internal and external partners.

Requirements

• 4+ years’ experience in a marketing position in the music industry or broader entertainment space.
• Strong proficiency in leveraging social media platforms (X, Meta, Tik Tok, YouTube, etc.) as strategic marketing tools.
• Excellent presentation, communication and analysis skills.
• Ability to handle multiple projects and operate effectively in a fast-paced, sometimes high-pressure environment.
• Ability to forge excellent internal communication with team members as well as build excellent internal and external professional working relationships.
• Candidates should be creative, innovative, detail-oriented and resourceful.
• You are a team player and are comfortable exchanging and receiving feedback to manifest the best results.
• An agile thinker who can shift priorities when and how the situation requires it, showing an adaptability to pivoting thoughts, plans and processes.
• Advanced knowledge in digital marketing, social media trends/management, CRM, fan engagement & influencer marketing required.
• Familiarity with meta data optimization.

Nice To Haves

• Proficiency in Canva/PowerPoint, Photoshop & Adobe Express is a plus.

Responsibilities

• Drive day-to-day marketing and project management across film and TV soundtracks, present detailed marketing campaigns on top tier projects for partners/IP owners, analyze what’s working (or not) and being able to pivot based on performance.
• Work with internal partners and high-profile external partners to create integrated campaigns from start to finish across digital, social and offline platforms.
• Comfortable working solo and co-leading projects with a variety of IP-driven soundtrack projects, working with licensors, artist managers, creative partners, publicists and our digital strategy & content colleagues.
• Oversee campaign asset creation, presentation decks, timelines & meta data optimization.
• Participate in creative planning to create big marketing ideas and ensure a continuous flow of content.
• Collaborate closely with digital and commerce teams to formulate and implement digital advertising plans, social media rollouts and DSP advertising campaigns.
• Manage budgets and communicate campaign statuses including sales performance, with both internal stakeholders and external partners.
• Champion existing processes and initiate new ideas around campaign development to streamline execution.
• In collaboration with digital strategy colleagues, drive soundtrack visibility through social media, influencer partnerships, giveaways and fan accounts.
• Interpret results and report campaign initiative performance to internal stakeholders and identify process optimization opportunities, if any.
• Come to the table with disruptive marketing ideas and inspire innovation across the team, especially in the digital sphere.
• Strategize release planning and anticipate project needs in advance of deadlines.
• Contribute to creating IP pitch decks and senior level executive presentations.

Benefits

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees