Integrated Marketing Manager – TV/Radio & Lead Generation

Window Nation • Fulton, MD

4d • $100,000 - $125,000

About The Position

Window Nation is seeking an experienced marketing leader to drive lead generation performance across a portfolio of markets. This is a B2C, direct-response marketing role focused on generating leads, improving conversion rates, and maximizing return on marketing investment. This is not a digital-only marketing position and is not a brand marketing role. We're looking for someone with recent, meaningful experience managing TV and/or radio advertising alongside digital marketing, who understands how to optimize performance across multiple channels and multiple markets simultaneously. You will be responsible for analyzing market performance, reallocating budgets, managing vendors, and identifying opportunities to improve lead quality, conversion rates, and overall marketing efficiency.

Requirements

• Bachelor's degree in marketing, Business, or related field (MBA a plus)
• 5+ years of marketing experience
• 2+ years in a managerial or leadership role
• Experience with performance marketing, analytics, and budget management
• Advanced proficiency in PowerPoint, Excel, and Outlook
• Strong cross-functional collaboration skills (digital, creative, PR, sales, vendors)
• Excellent communication, organization, and project management skills
• Experience with CRM and/or marketing automation tools
• Have managed TV/radio as part of an integrated media strategy
• Have owned direct-response lead generation programs
• Can diagnose and fix issues such as low lead quality, low close rates, and underperforming channels
• Have managed marketing budgets and made spend allocation decisions
• Are comfortable managing multiple markets simultaneously
• Enjoy using data to make decisions and improve results

Nice To Haves

• Experience preferred in home improvement, construction, or service-based industries
• Strong understanding of local market dynamics and consumer behavior
• Experience in home Improvement, Home Services, HVAC, Roofing, Solar, Remodeling, Windows & Doors, Local Media (TV/Radio Groups) and/or Multi-location Consumer Businesses

Responsibilities

• Managing integrated campaigns across TV, radio, digital, events, direct mail, and third-party lead vendors
• Managing marketing performance across multiple markets
• Optimizing lead generation programs to improve ROI and lead quality
• Monitoring channel performance and reallocating spend as needed
• Identifying and correcting underperforming campaigns, vendors, and markets
• Partnering with Analytics, Sales, Creative, Digital, Events, and PR teams
• Managing budgets and ensuring spend is aligned to performance goals
• Supporting marketing strategy for new market launches

Benefits

• Pay Transparency: At Window Nation, compensation is determined based on skills, experience, and the requirements of the role. In addition to base pay, some positions are eligible for performance incentives. Final compensation will be based on a combination of factors, including the selected candidate’s experience, qualifications, and internal equity considerations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level