Manager, Marketing Communications, LAC

Restaurant Brands International•Miami, FL

14h•Onsite

About The Position

The Manager, Marketing Communications supports the development and execution of integrated communication strategies to strengthen brand awareness, engagement, and relevance with consumers. The role manages marketing communications initiatives across channels and partners with cross-functional teams, agencies, and stakeholders to bring brand strategies and campaigns to life. It oversees brand-building campaigns, product launches, promotions, social media, and licensing partnerships, and provides regional coordination and guidance to local markets while protecting Burger King brand standards. The role leads the regional licensing calendar and supports the planning and activation of partnerships negotiated globally, regionally, or locally. It also provides strategic guidance and follow-up on social media across Latin America and the Caribbean (LAC), helping market teams deliver their digital strategies and identify culturally relevant opportunities. Success requires strong organization, creative judgment, and the ability to influence stakeholders across markets and functions, including franchisees, alongside a strong understanding of Latin American consumers and culture. The position is based in an office, with an expectation to work onsite five days per week.

Requirements

Bachelor's degree in marketing, communications, advertising, business, or a related field.
Two to four years of relevant experience in marketing, brand communications, licensing, or partnerships.
Experience supporting the development and execution of integrated marketing campaigns across multiple communication channels.
Strong understanding of branding, social media, and consumer engagement principles.
Strong project management and organizational skills, including the ability to manage multiple priorities and deadlines.
Strong analytical and problem-solving skills.
Strong understanding of Latin American consumers and cultural dynamics.
Excellent written and verbal communication skills and strong attention to detail.
Ability to collaborate across functions and influence internal and external stakeholders.
Strong creative judgment and ability to balance brand consistency with changing consumer and business needs.

Nice To Haves

Experience working with creative, media, or other external agency partners.
Experience working across LAC markets.

Responsibilities

Support the development and execution of integrated, 360-degree marketing communications plans aligned with brand and business objectives.
Translate brand strategies into consumer-facing communications across digital, social media, television, influencer, and other relevant channels.
Manage communications for product launches, promotional initiatives, and brand-building campaigns.
Partner with Marketing and cross-functional teams to address consumer, business, and market needs.
Ensure licensing and social media initiatives support Burger King's brand positioning and follow its identity, tone of voice, and communication standards.
Lead planning and management of the Burger King licensing calendar across LAC in partnership with innovation, Field Marketing, International, Legal, franchisees, and other stakeholders.
Track licensing plans, approvals, deliverables, timelines, and results across markets, working with field teams to address risks and delays.
Identify opportunities to strengthen the licensing portfolio and develop culturally relevant ideas for the calendar.
Monitor licensing performance and share learnings and recommendations for future planning.
Lead Burger King's social media agenda across LAC, providing strategic direction and practical guidance to local teams.
Follow up on market social media plans and execution, and review strategies and materials to improve creative quality, brand consistency, and consumer engagement.
Share successful market examples and recommendations across LAC, and monitor social media performance and trends to identify improvement opportunities.
Serve as a communications contact for local markets, franchisees, global and regional teams, agencies, and cross-functional partners.
Build stakeholder relationships, align differing priorities, guide agencies and partners through campaign development and execution, and influence teams to deliver agreed plans.
Represent LAC perspectives in global discussions, bring relevant global learnings back to the region, and facilitate collaboration and knowledge-sharing across markets.
Coordinate with cross-functional teams and external partners on licensing calendar timelines and deliverables and social media strategy.
Support partnerships, collaborations, sponsorships, and other initiatives that enhance brand visibility and consumer engagement, as applicable.
Monitor consumer behavior, cultural trends, competitive activity, and emerging media and platform developments across Latin America.
Analyze campaign, licensing, and social media performance with markets and agency partners, and translate data, consumer insights, and feedback into recommendations.
Share insights, results, and best practices with Marketing stakeholders to inform future plans.