Manager, Marketing Automation

Zebra Technologies • Chicago, IL

3d • $109,000 - $163,400 • Hybrid

About The Position

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.

Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.

You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally.

Come make an impact every day at Zebra.

The primary purpose of the Manager, Marketing Automation role is to identify, measure, and provide guidance to the Automation team and stakeholders for campaign processes and metrics. This role will be responsible for implementing and optimizing our Marketing Automation Platform to drive lead generation, enhance customer engagement, and boost revenue growth. This requires working cross-functionally with marketing, sales, and IT to ensure our automation efforts align with business objectives and deliver a high return on investment. This role manages the workflow of various requests and brings ideas of continuous process improvement.

Requirements

• Bachelor’s degree in marketing or related field
• 8+ years of related work experience in marketing. 5+ years of experience with a marketing automation platform, MCAE and/or Pardot experience is a plus
• 10% travel domestic and international
• Must be able to work hybrid (3 days in office/2 remote) from Lincolnshire, IL or downtown Chicago

Nice To Haves

• Platform & Process Expertise: Deep, hands-on proficiency with Marketing Cloud Account Engagement/Pardot, including system administration, process optimization, and data governance. Proven experience designing and governing scalable marketing workflows. A forward-thinking mindset with a strong understanding of how AI and machine learning can be applied to marketing automation.
• Data & Analytical Acumen: Proven ability to analyze and interpret complex data from multiple sources, synthesizing it into actionable insights and strategic recommendations to improve campaign performance and ROI.
• Communication & Leadership: Exceptional communication and interpersonal skills. Demonstrated success in a people management role, with the ability to teach, coach, and develop a high-performing team.
• Project & Stakeholder Management: Strong project management skills with a demonstrated ability to manage multiple initiatives, deadlines, and stakeholders simultaneously. Experience with project management tools (e.g., Smartsheet).

Responsibilities

• Marketing Automation Platform Expert: Own and administer the marketing automation platform, Marketing Cloud Account Engagement/Pardot (MCAE) for the end user audience, managing its technical health, integrations, and the evaluation of new marketing technologies
• Marketing Process Optimization: Liaise and optimize scalable, automated marketing processes, including lead scoring, nurturing, and campaign workflows to support the full customer lifecycle
• Innovation & AI: Champion the use of AI and emerging technologies to drive efficiency and effectiveness within our marketing automation programs, staying current on industry trends
• Data Analysis & Reporting: Establish a robust analytics framework to report on campaign performance, using A/B testing and data-driven insights to optimize for ROI, partnering with the customer experience analytics team
• Data Management: Govern marketing database health, segmentation, and data integrity, while ensuring full compliance with data privacy regulations (e.g., GDPR)
• Team Collaboration & Training: Serve as the subject matter expert on marketing automation, providing expert guidance and training to empower the automation team and other marketers on automation best practices and tools

Benefits

• Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent.
• We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings.
• We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees