Marketing Automation Manager

Connvertex TechnologiesMiami, FL

About The Position

We are seeking a Marketing Automation Manager to establish dedicated technical automation ownership within our CRM as the team grows its SFMC platform and lifecycle marketing program. This role requires a strong technical background in marketing automation and CRM operations, with the ability to work independently with large datasets and build audience segments. You will be instrumental in developing and executing sophisticated marketing automation strategies.

Requirements

  • 3–5 years of experience in marketing automation, CRM operations, or email technology.
  • Strong record of production-grade execution.
  • Proficiency in Salesforce Marketing Cloud (SFMC) required.
  • Hands-on experience with Journey Builder, Automation Studio, Content Builder, and data extensions.
  • Experience working in Databricks or a comparable data platform required.
  • Comfortable navigating large datasets.
  • Ability to write SQL queries.
  • Strong AMPscript and SQL skills.
  • Experience with SFMC-to-CRM integrations and data pipeline basics.

Nice To Haves

  • Experience leading 2-4 Developers is ideal.
  • Familiarity with Salesforce CRM a plus.

Responsibilities

  • Establish dedicated technical automation ownership within CRM.
  • Grow the SFMC platform and lifecycle marketing program.
  • Lead 2-4 Developers.
  • Build and troubleshoot dynamic content and data logic independently using AMPscript and SQL.
  • Build audience segments without dedicated data engineering support.
  • Manage SFMC-to-CRM integrations and understand data pipeline basics.
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