Manager, Marketing and Partnerships, Fuel

Scene+•Toronto, ON

10d•Hybrid

About The Position

At Scene+, we foster an entrepreneurial spirit focused on making tomorrow more rewarding for our members. As a joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have delivered unparalleled rewards and experiences for over 17 years. We are scaling and evolving with a focus on innovation and technology, leveraging data to provide personalized rewards and create meaningful connections. Joining Scene+ means making a tangible impact on millions of members and shaping the future of loyalty. This role, Manager, Marketing and Partnerships – Fuel, reports to the Account Director, Fuel. The position sits at the intersection of data, marketing strategy, and partnership performance for Shell, a key strategic account. It is uniquely positioned to bridge marketing execution and performance analytics, ensuring tight alignment between campaign activity and partnership KPIs. The Manager will lead data-informed campaign planning and execution, guiding targeting, segmentation, and performance optimization while tracking and reporting on key account KPIs. Working closely with the Account Director and cross-functional teams, this role involves developing creative briefs, delivering structured insights and business cases, and strengthening engagement and performance across the Shell partnership. This is a high-visibility, full-time, hybrid role with ownership of how data translates into marketing strategy and partner performance. It offers strategic partner exposure with a globally recognized brand and opportunities for career acceleration within a lean, high-impact team.

Requirements

3+ years of experience in marketing strategy, partnerships management, or a combined role; preferably within the loyalty industry.
A data-first problem solver who can translate complex data into clear narratives that influence decisions and align stakeholders.
A balance of strategy, analytics, and creativity, working closely with Data Science teams to guide analysis and translate insights into actionable marketing strategies.
Comfortable connecting insights to targeting decisions, campaign strategy, and measurable outcomes.
A client-centred mindset, taking a consultative approach to building and strengthening partnerships.
Ability to deepen understanding of partner needs, manage expectations, and influence decisions through thoughtful insights and recommendations.
Accountability for delivering results, using data and analysis to guide conversations and strategy.
Project management skills to manage multiple complex projects simultaneously, coordinating resources, maintaining communication, and ensuring deliverables stay on track.
Ability to identify gaps, think critically about solutions, and take initiative from planning through execution while adapting to shifting priorities.
Effective communicator with strong written and verbal presentation skills.
Comfortable engaging with senior leaders and stakeholders, facilitating discussions, and navigating complex conversations with professionalism and confidence.

Responsibilities

Develop data-driven marketing strategies, leveraging insights from performance data, market trends, and audience behaviour to create high-impact campaign plans that drive core KPIs.
Define targeting and segmentation approaches, identifying where to focus and why, and lead the end-to-end briefing process across internal teams and external partners to ensure alignment on objectives, timelines, and deliverables.
Monitor campaign execution and performance in real time, proactively identifying risks and optimization opportunities.
Deliver comprehensive post-campaign analyses, including executive-ready summaries with actionable insights and recommendations.
Collaborate with Data Science to track and analyze Shell account KPIs using dashboards, providing regular updates and recommendations.
Deliver Monthly Business Reports and Quarterly Business Reviews (QBRs), ensuring insights are clearly connected to future strategy.
Act as a key marketing and partnership contact for the Shell account, fostering strong internal and external relationships and managing regular communications.
Collaborate with stakeholders to develop marketing initiatives and influence decisions through clear, data-backed recommendations.
Contribute to broader account deliverables, including annual account plans, QBRs, and KPI progress decks.
Integrate campaign performance data, forward-looking recommendations, and competitive insights to highlight trends, opportunities, and strategic priorities.
Manage and maintain marketing and partnership project trackers, as well as meeting agendas and minutes for weekly execution, strategy, and QBR meetings.
Ensure meetings are productive, well-prepared, and consistently focused on data-driven insights and strategic recommendations.