Manager - Lifecycle & Retention Marketing

Jordan's Furniture • Dedham, MA

1d • $100,000 - $125,000

About The Position

The Manager, Lifecycle & Retention leads the strategy and execution of customer lifecycle marketing initiatives across the organization. This role is responsible for shaping how we engage with customers throughout their entire journey—driving acquisition, retention, loyalty, and re-engagement efforts that increase lifetime value and support sustainable revenue growth. This individual is both a strategic thinker and a hands-on contributor with strong experience in CRM, segmentation, and marketing automation. A key thought partner, this role collaborates closely with cross-functional teams—including Brand Marketing, Digital, Merchandising, and Analytics—to ensure alignment of campaigns, messaging, and customer experience initiatives. This Manager reports to the Director, Brand Marketing and plays a critical role in advancing Jordan’s customer engagement strategy through data-driven insights and scalable lifecycle programs.

Requirements

• Bachelor’s Degree or equivalent experience
• 6+ years of experience in lifecycle, CRM, or retention marketing
• Strong experience building and executing lifecycle marketing strategies across multiple channels
• Experience with CRM, CDP, and marketing automation platforms (including Klaviyo or similar tools)
• Strong understanding of segmentation, personalization, and customer journey strategy
• Proven ability to use data and insights to drive campaign performance and measurable results
• Experience leading or mentoring team members
• Strong organizational and project management skills with the ability to manage multiple priorities
• Excellent collaboration, communication, and influencing skills
• Demonstrated ability to work effectively with cross-functional teams and diverse groups

Responsibilities

• Define and drive the vision and roadmap for lifecycle marketing and customer relationship channels, ensuring a cohesive omni-channel strategy
• Own and evolve end-to-end lifecycle marketing programs across acquisition, onboarding, engagement, loyalty, and re-engagement
• Build and scale segmentation, personalization, and journey orchestration across Email, SMS, Direct Mail, and emerging platforms
• Leverage customer, behavioral, and transactional data to inform targeting, messaging, and campaign strategy
• Establish measurement frameworks, performance metrics, and testing strategies to continuously optimize lifecycle programs
• Partner with cross-functional teams including Brand, Digital, Merchandising, and Promotions to align lifecycle initiatives with business priorities
• Lead, coach, and develop the Lifecycle Marketing Specialist, providing clear direction and prioritization
• Identify and implement new tools, technologies, and best practices to enhance lifecycle marketing capabilities
• Ensure compliance with data privacy regulations and marketing best practices, maintaining customer trust and data integrity
• Manage intake, prioritization, and execution of lifecycle initiatives to ensure timely delivery and high-quality outcomes

Benefits

• Opportunity to shape and elevate one of New England’s most beloved retail brands
• Lead a talented creative team
• Culture built on collaboration, innovation, and respect
• Supportive workplace

What This Job Offers

• Job Type: Full-time
• Career Level: Manager