Lifecycle & Retention Marketing Strategist

Lyra Collective•New York, NY

2d•Hybrid

About The Position

Lyra is a collective of brands in the Personal Care and Family categories, dedicated to caring for our customers and their loved ones. Our trusted brands are designed with comfort, quality, and transparency first, because we believe everyone should experience care done right. This role is based in NYC. Lyra Collective operates a flexible, hybrid office policy in which employees are expected to be in-person on Mondays, Tuesdays and Wednesdays. We are looking for a Lifecycle & Retention Marketing Strategist to own and elevate our customer lifecycle and retention programs across email, SMS, and direct channels for EVER Skincare, Nuvadermis and Trilastin. You will be the driving force behind reducing churn, deepening customer loyalty, and converting one-time buyers into long-term subscribers. This role reports into the General Manager of Personal Care.

Requirements

2 - 4 years of experience in lifecycle marketing, retention, or CRM, ideally at a DTC or subscription brand
Hands-on experience with email and SMS platforms (e.g., Klaviyo, Postscript, Retention.com)
Familiarity with subscription management tools such (SKIO experience preferred)
Strong understanding of churn dynamics and lifecycle segmentation
Ability to develop strategy and execute independently
Experience with loyalty or VIP program management
Analytical mindset with comfort reading performance data and translating it into action
Strong copywriting skills; experience with organic social or paid channels a plus
Self-driven to create low-lift creative assets independently, whether through Canva or other graphic design programs

Nice To Haves

SKIO experience preferred
experience with organic social or paid channels a plus

Responsibilities

Optimize batch & blast email campaigns to improve content, increase send velocity, and grow click and engagement rates
Lead VIP and loyalty program management, including strategy development and day-to-day execution
Drive new customer conversion through an effective welcome strategy and retargeting of site visitors via retention tools
Convert one-time purchasers into subscribers and upsell customers into routines and cross-sell new cohorts
Overhaul existing email journey strategy to improve customer retention and increase revenue generated from automated flows
Develop and implement a robust churn mitigation strategy, activating and optimizing all available levers including Recharge Flows, winback campaigns, passive churn recovery, and direct mail
Own SMS strategy and execution end-to-end
Support additional marketing channels as needed, including copywriting, organic social, and lead generation
Create and deliver email briefs to creative team on a 45 day cadence, owning project management for all creative assets from inception to delivery
Deliver regular performance reporting across retention channels