Sr. Marketing Strategist, Lead Lifecycle Management

Esri•Redlands, CA

15h•$103,792 - $173,056•Onsite

About The Position

Join Esri’s Marketing Operations team to manage the operational strategy that ensures marketing leads are captured and converted into sales pipeline. This highly collaborative, cross-functional role brings clarity to complex processes and builds trust among go-to-market strategy, marketing technology, and sales operations teams. The work impacts global marketing programs by creating structures and systems that support predictable pipeline creation and revenue growth. The role owns end-to-end lead lifecycle strategy and execution, including how leads are captured, scored, routed, qualified, and accepted by sales. It establishes and governs lifecycle standards and marketing–sales handoffs, monitors funnel performance, and works with analytics and marketing technology teams to ensure reporting and system configurations align with lifecycle standards. The position also develops documentation and playbooks to support consistent execution and scalable growth. Occasional travel may be required, up to approximately 25%, with needs varying based on business requirements. Visa sponsorship is not available; applicants must be authorized to work for any U.S. employer.

Requirements

At least 8 years of experience in marketing operations, revenue operations, or a related role in a B2B organization.
Demonstrated experience managing marketing lead lifecycle processes end to end.
Experience partnering with sales operations on lead definitions, routing, and pipeline processes.
Familiarity with marketing automation platforms and CRM systems.
Strong analytical skills and experience using lifecycle data to identify operational improvements.
Ability to collaborate cross-functionally and influence alignment across marketing, sales, and operations teams.
Bachelor’s degree in Marketing, Business, Analytics, or a related field.
Applicants must be authorized to work for any employer in the U.S.; visa sponsorship is not available.

Nice To Haves

Master’s degree in marketing, business, analytics, or a related field.
Experience managing lead lifecycle management for B2B SaaS enterprises.
Proficiency with Adobe Marketo Engage.

Responsibilities

Lead end-to-end lead lifecycle strategy and execution, overseeing lead capture, scoring, routing, qualification, and sales acceptance.
Ensure a consistent and repeatable lead experience from first touch through opportunity creation across marketing programs and regions, adapting processes to evolving business needs.
Define and govern lifecycle standards and marketing–sales handoffs in partnership with sales operations teams and sales leadership.
Establish lifecycle stages, qualification criteria, acceptance standards, and service-level agreements, maintaining clear ownership transitions and shared expectations.
Track lead movement through the funnel to identify issues affecting speed-to-lead, conversion, and lead quality.
Analyze lifecycle performance data to identify trends and opportunities to improve pipeline contribution.
Collaborate with marketing analytics and marketing technology teams to ensure lifecycle reporting, dashboards, and system configurations accurately reflect lifecycle standards.
Develop and maintain documentation and playbooks that support consistent execution and scalable growth as programs expand.