Lifecycle Strategist

FYUL•Capon Bridge, WV

3d•Remote

About The Position

Our team is at the heart of our success. You’ll be part of a culture where everyone is respected, included, and encouraged to grow. We value continuous learning, uphold a high work ethic, and have fun along the way. Our business keeps growing, so we’re looking for a self-driven Lifecycle Strategist to join our Growth Marketing team. You'll take full ownership of the merchant journey - from first activation through long-term engagement - using email, SMS, in-app, and other growth channels to help our merchants sell more, faster. This is a role for someone who thrives in uncharted territory, connects the dots across teams, and drives experiments from idea to insight without waiting to be directed. Your north star metric will be Merchant activation rate, moving merchants from signup to their first sale (and beyond). You will be directly reporting to the Lifecycle Marketing Lead.

Requirements

4+ years of experience in lifecycle marketing, CRM, or growth roles at a B2B SaaS, marketplace, or e-commerce company
A track record of building things from scratch and iterating - not just maintaining inherited workflows
Hands-on experience with an enterprise CRM platform (Iterable, Braze, or similar), and a willingness to dive in headfirst
Strong A/B testing chops - you design experiments well, read results critically, and know the difference between a learning and a fluke
Fluency in product analytics tools like Amplitude and Looker; you go looking for answers, not just dashboards
A natural collaborator who can rally product, design, and data around a shared hypothesis without needing formal authority
High comfort with ambiguity - you make confident decisions with incomplete information and course-correct fast
Genuine curiosity about merchant psychology and the creativity to act on it
A person who is willing to both guide and roll up their sleeve to execute

Nice To Haves

Hands-on experience with JavaScript-based personalisation languages (Handlebars in our case)
Experience with HTML/CSS in the context of email marketing
Basic understanding of SQL
Experience working with merchants, sellers, or creator-economy audiences
Familiarity with print-on-demand, e-commerce, or marketplace platforms

Responsibilities

Define and drive the experimentation roadmap across the full merchant journey - onboarding, activation and retention stage, analyzing post-login experience and growth loops - bringing your own hypotheses to the table
Own merchant activation rate end-to-end, including how it's measured, what moves it, and how learnings get shared across the business
Build and optimize lifecycle flows in Iterable - from intake and scoping to execution, optimization, and reporting
Design and run structured A/B tests, then turn results into repeatable playbooks the wider team can build on
Dig into behavioural data in Amplitude and Looker to surface drop-off points and pitch high-impact opportunities - before anyone asks
Lead cross-functional conversations with Product and Design to shape post-login experiences around key merchant milestones
Act as the connective tissue between Data, Customer Success, and Marketing - translating merchant signals into targeted, timely messaging
Set the standard for experimentation culture: document what you test, champion what you learn, and push the team to think bigger
Apply industry best practices to user outreach via Lifecycle Marketing channels, ensuring a holistic and high-quality user experience across all touchpoints.

Benefits

Competitive salary, depending on work experience, education, and skills
A global, inclusive team that’s as supportive as it is ambitious and serious about getting things done
An opportunity to work remotely
Flexible working hours (start your day as late as 11 AM)
Private health insurance
2 extra paid days off to focus on your mental or physical well-being
1 extra paid day off to celebrate a Birthday or any other celebration of your choice
Internal and external learning opportunities
Access to mentorship, internal meetups, and hackathons, both on-site and online
Free and healthy lunch if you work from the Rīga office
Design and order your own merch using our platforms with an employee discount
Exciting team-building events and parties you’ll never forget!