Manager, Lifecycle & Referral Growth

Coral Care • New York, NY

2d • Hybrid

About The Position

Coral Care is building a trusted brand at the intersection of consumer and health. Families come to us when something feels off with their child. Clinicians join us to build meaningful practices without burning out. We are a Series A company expanding across multiple markets. As we grow, we need stronger systems behind how referrals, partners, and providers convert into active care. This role owns those systems.

Requirements

• Deep hands-on experience owning HubSpot or similar CRM
• Experience building referral programs or partner attribution systems
• Strong lifecycle and automation expertise
• Comfort working in early-stage environments
• Analytical rigor paired with strong operational follow-through
• Self-starter and self-sufficient. Able to operate as a team of one.

Nice To Haves

• Experience in consumer marketplaces, subscription businesses, healthtech, or trust-based categories is a plus. Healthcare experience is not required.

Responsibilities

• Architect and optimize the parent journey from first touch through ongoing care
• Build nurture flows that educate, build trust, and improve conversion
• Improve conversion from inquiry to evaluation to active care
• Develop re-engagement campaigns for abandoned or dormant leads
• Build and manage provider referral programs
• Design provider lead nurture and activation journeys
• Improve provider ramp speed and retention through structured communication
• Design and operationalize referral tracking for partners
• Build attribution systems that clearly measure partner-driven growth
• Create reporting dashboards that make referral performance visible
• Identify drop-offs in partner-driven funnels and implement improvements
• Own HubSpot marketing architecture and automation end to end
• Build segmentation, triggered messaging, and lifecycle workflows
• Ensure referral source tracking is clean, consistent, and actionable
• Partner with Brand and Marketplace Ops to align messaging and capacity

Benefits

• Competitive medical coverage for you and your family
• Meaningful equity ownership in a growing Series A company
• Generous PTO policy plus paid holidays
• Paid parental leave
• Hybrid work model
• Access to a 401(k) plan
• The opportunity to build durable infrastructure in a mission-driven company

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed