Growth Marketing Lead - Lifecycle & Conversion

Sage Haus

1d•Remote

About The Position

Sage Haus is seeking a Growth Marketer to take ownership of the conversion engine. This role involves managing the entire customer journey from initial interest to final action, ensuring all marketing touchpoints (email, SMS, outbound, website pages) effectively drive conversions. The marketer will be responsible for auditing and improving existing lifecycle marketing efforts, building new conversion-focused sequences, and collaborating on website funnel optimization. Over time, the role will expand to include measurement and reporting for the entire growth engine, providing insights into performance and investment strategies. The ideal candidate is highly analytical, data-driven, and possesses a strong understanding of conversion optimization and lifecycle marketing tactics.

Requirements

Owned lifecycle marketing at a startup with demonstrable revenue or conversion impact.
Comfortable with email, SMS, and outbound marketing channels.
Hands-on experience with outbound automation tools.
Ability to think in funnels and identify conversion path leaks.
Strong writing skills, capable of ghostwriting in different voices.
Fluent with AI tooling for scaling personalization and analysis.
Data-fluent: ability to build, read, and explain dashboards to non-marketers.
Specific tooling experience (Flodesk, Klaviyo, Customer.io, Smartlead, Clay, GA4) is a plus, but learning speed is prioritized.

Nice To Haves

Experience with Flodesk, Klaviyo, Customer.io, Smartlead, Clay, GA4.

Responsibilities

Own the through-line with sales to ensure all marketing touchpoints drive conversions.
Own the lifecycle marketing for both families (lead to placement) and candidates (apply to retain).
Build, test, and iterate on email and SMS sequences.
Manage the lifecycle marketing stack (Flodesk, SMS provider, etc.).
Own lifecycle metrics: open rate, click rate, conversion, revenue per send.
Design and run outbound automation campaigns that balance volume and personalization.
Manage outbound tooling and build targeting, scripts, and sequencing.
Report on connection-to-conversation rates and identify optimization opportunities.
Partner across functions to optimize the full funnel: landing pages, lead forms, conversion architecture.
Identify drop-offs, propose tests to close them, and measure impact.
Stand up dashboards for lifecycle, funnel, and attribution reporting.
Report weekly/monthly performance to the team and surface insights for future investment.