Manager, Lifecycle Marketing

Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank)•Quinte West, ON

8d•Onsite

About The Position

Havenly is looking for a Manager, Lifecycle Marketing. This role will lead retention and engagement campaign strategy across Havenly's portfolio of brands, focusing on campaign strategy, creative briefing, audience segmentation, and data analysis. The position is responsible for the day-to-day lifecycle program that drives customer engagement and repeat purchase behavior across brands, requiring the ability to manage data, briefs, and calendars within a fast-paced, multi-brand workflow.

Requirements

Experience in lifecycle, CRM, or retention marketing managing multiple brands or business lines
Experience with ESPs (Braze preferred) and project management tools (Asana)
Comfort working with data and AI tools to pull and interpret performance insights
Strong organizational skills with the ability to manage high-volume campaign workflows across brands simultaneously
Detail-oriented with the ability to manage many campaigns across many brands without letting anything slip
Comfortable moving between data, briefs, and calendars in the same day
Curious about AI tools and eager to use them to make workflows faster and better
Clear communicator who can write a brief that a designer can pick up and run with
Energized by a fast-moving, lean team environment
Genuinely curious about AI-assisted tools and eager to adopt them
Ability to work in the United States on a full-time basis

Nice To Haves

Experience with Braze ESP
Experience with Asana project management tools

Responsibilities

Email, SMS, and push communication strategy and execution across brands, including lifecycle flows, re-engagement series, and promotional sends
Develop detailed creative briefs for each campaign, including creative direction, landing page guidance, Figma template suggestions, product recommendations, and subject line/preview header suggestions
Manage the campaign calendar across brands and channels, coordinating timing, sequencing, and deployment
Partner cross-functionally with creative, brand, ecomm, and product teams to execute campaigns end-to-end
Develop campaign targeting strategy in partnership with analytics, including cohort identification and audience segmentation
Define customer segments based on purchase behavior, design activity, and engagement signals
Identify high-value audience windows and purchase thresholds to inform campaign eligibility
Query and analyze customer and order data in Snowflake to support audience sizing, cohort analysis, and campaign performance reporting
Conduct post-send analysis, applying learnings to future targeting and campaign decisions
Translate data findings into actionable recommendations for the broader marketing team
Contribute to the build-out of an AI-powered knowledge base for email marketing, informed by historical performance data
Develop and refine AI scripts to automate workflows and enhance the briefing process