Manager, Key Accounts

Breakthru Beverage Group•North Wales, PA

About The Position

The Manager, Key Accounts drives volume, share, and profit growth across multi-unit accounts and manages relationships with buyers who make purchasing decisions. The role works closely with Trade Development, field sales, retailers, and Division Managers to manage account business and programs. The annual starting salary is $70,000, with an annual $6,000 car allowance and bonus. Prior people management experience is noted as important for interested candidates. The role develops annual account plans aligned with brand and consumer strategies, supports account presentations and business reviews, manages promotional spending, and helps deliver volume, profit, distribution, and merchandising goals. It also educates account staff, gathers market and competitive information, coordinates supplier surveys, develops merchandising objectives and point-of-sale materials, and supports events and brand promotions. The position has overlay account management responsibilities, similar to an ADS in SAP, with expanded reporting needs. The job description summarizes typical functions and notes that individual responsibilities may vary. Breakthru Beverage Group is an equal opportunity employer and provides an accommodation contact for applicants who need a reasonable accommodation during the employment process.

Requirements

Bachelor’s degree in a related field and/or equivalent training and work experience.
At least 5 years of sales experience.
Proficient PC skills, including MS Office and other computer programs such as presentation software.
Results-oriented professional with verbal and written communication skills, diplomacy, discretion, and customer service skills.
Ability to multitask, work independently and/or as part of a team, pay attention to detail, and meet deadlines.
Analytical and reporting skills.
Sound judgment and problem-solving skills.
Ability to work in a fast-paced, high-volume team environment.
Prior people management experience is stated as important for interested candidates.

Nice To Haves

Supervisory experience.
Relevant cross-functional experience, such as finance, operations, IT, HR, or project management.
Valid driver’s license.

Responsibilities

Maintain key accounts by communicating marketing plans, building relationships with purchasing decision-makers, presenting products, executing promotional events where appropriate, and conducting business reviews.
Lead development of annual key-account plans that establish agreed brand and consumer strategies and support business goals.
Use strategies that strengthen the company’s position as the wholesaler of choice in account planning processes.
Educate account staff on priority brands through training seminars and business or category insights where appropriate.
Manage and evaluate account promotional spending against performance and implement corrective business-building actions.
Assist with account-specific presentations and goals for volume, profit, distribution, and merchandising and promotional execution.
Participate in strategy briefing sessions, provide feedback on program execution and effectiveness, and generate problem-solving ideas.
Drive volume and profit growth in multi-unit accounts.
Obtain and communicate updated market and competitive information.
Review and maintain accurate, current records of company pricing and product programming information on a monthly basis.
Review pricing schedules and survey accounts to understand competitive pricing and product programming.
Manage supplier surveys, including planning routes, pre-surveying accounts, conducting surveys with suppliers, recapping results, following up, and scheduling Sales Representatives when appropriate.
Establish and present account merchandising objectives based on brand priorities, company priorities, and point-of-sale needs for suppliers.
Produce point-of-sale materials, including signage and wine and cocktail lists, using BBG Digital Capabilities.
Maintain account standards and use effective, current point-of-sale materials to maximize brand visibility.
Assist the event-marketing manager in organizing, soliciting, and executing events and brand promotions.
Manage overlay accounts, similar to an ADS in SAP, with expanded reporting needs.
Perform other duties as assigned by the supervisor.
May help coordinate the work of junior team members.
Analyze and investigate varied, non-routine issues to resolve them.