Manager, Integrated Marketing

Business Operations•Philadelphia, PA

About The Position

The Manager, Integrated Marketing will develop and execute multi-channel marketing strategies that drive fan engagement, deliver measurable results, and elevate the Phillies brand. This role will lead integrated efforts across channels such as paid media, e-mail and fan insights ensuring a cohesive, fan-first approach that reflects the energy and passion of Phillies baseball at every touchpoint. A key focus will be optimizing the Phillies fan journey, from first interaction to lifelong loyalty. As a key member of the marketing team, this role will collaborate cross-functionally to ensure seamless execution of integrated campaigns and alignment with organizational priorities. Reporting to the Director, Brand Marketing, this role plays a critical part in driving fan acquisition, engagement, and revenue growth through coordinated marketing efforts.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.
4–6 years of experience in integrated marketing, advertising, or fan engagement (sports/entertainment strongly preferred).
Strong understanding of digital marketing platforms (paid social, display, search, e-mail).
Proficiency in digital media buying, CRM/e-mail marketing tools, and survey/research software.
Experience creating surveys, designing focus group questions, and monitoring sessions to extract actionable insights.
Strong analytical skills with the ability to interpret fan data and present insights.
Demonstrated ability to write clear, compelling advertising copy for multiple platforms.
Excellent collaboration and communication skills; proven ability to work cross-functionally.

Nice To Haves

Passion for the Phillies, Philadelphia, and delivering world-class fan experiences preferred.

Responsibilities

Develop and execute paid media strategies across social, search, display, and programmatic platforms to drive brand growth, fan acquisition and ticket revenue.
Monitor campaign effectiveness, track budgets and provide actionable insights and strategic recommendations to optimize results.
Implement testing strategies to measure campaign lift and results, while optimizing personalization and targeting.
Lead e-mail marketing strategy, including content creation, audience segmentation and campaign scheduling.
Work cross-functionally to develop and execute fan communications that are timely, relevant and engaging.
Implement testing strategies to optimize e-mail performance including open rates, click-through rates and conversions.
Work cross-functionally to map and analyze the Phillies fan journey, identifying opportunities to deepen engagement and improve key touchpoints.
Drive lifecycle marketing initiatives that attract, engage and retain fans while increasing lifetime value and improving the overall fan experience.
Design and execute marketing surveys, focus groups, and other research initiatives to gather actionable fan insights that inform strategic decisions and strengthen marketing campaigns.
Craft compelling copy for TV, radio, digital ads, e-mail campaigns, paid media and live broadcast reads.
Partner with internal teams and external agencies to ensure all creative assets align with Phillies brand standards and support overall campaign goals.