Manager, Integrated Marketing

JCrew • New York, NY

8h • Hybrid

About The Position

J.Crew is seeking a Manager of Integrated Marketing to support the execution of seasonal go-to-market (GTM) plans across channels for brand, women's & kids. This role is responsible for translating product and marketing priorities into structured briefs, ensuring cross-functional alignment, and driving disciplined execution across integrated marketing workstreams. This role partners closely with Product Marketing, Merchandising, E-commerce, Creative Services, Men's Brand Marketing and broader channel teams to ensure seasonal initiatives are executed with clarity, consistency, and commercial alignment.

Requirements

• 4-6+ years of experience in integrated marketing, marketing operations, or project management roles
• Experience in fashion, retail, or consumer lifestyle brands strongly preferred
• Strong understanding of seasonal planning and go-to-market execution
• Proven experience managing cross-functional workflows in fast-paced environments
• Experience writing structured creative briefs and managing approval processes
• Strong organizational, communication, and project management skills

Nice To Haves

• Experience working within merchandising-led or product-driven organizations
• Familiarity with retail seasonal calendars and omnichannel execution
• Exposure to e-commerce and digital marketing ecosystems
• Experience supporting global or wholesale marketing functions

Responsibilities

• Support seasonal go-to-market planning in partnership with Product Marketing and cross-functional stakeholders
• Help translate seasonal priorities into structured marketing plans across channels
• Ensure alignment of seasonal narratives, product priorities, and commercial objectives across teams
• Partner with Merchandising and E-commerce to ensure product and category-level business needs are reflected in seasonal plans
• Own and manage the end-to-end GTM creative briefing process in partnership with the VP of Creative Services and cross-functional partners
• Translate seasonal and product priorities into clear, actionable, execution-ready briefs for Creative and channel teams
• Manage briefing timelines, feedback loops, and approvals to ensure on-time execution
• Maintain consistency, structure, and operational rigor across all GTM briefs
• Ensure integrated execution across email, site, paid media, organic social, and retail channels
• Align messaging, timing, and asset delivery across all consumer touchpoints
• Serve as the central project management lead across GTM workstreams
• Partner with channel owners to ensure execution reflects approved briefs and seasonal priorities
• Track dependencies across teams and proactively manage risks or misalignment
• Maintain visibility into digital execution calendars and cross-channel sequencing
• Work collaboratively to translate seasonal GTM plans into channel-specific digital execution maps (email, site, paid media, loyalty, social)
• Ensure clarity of content hierarchy, timing, and storytelling flow across digital touchpoints
• Partner with E-commerce and Digital teams to ensure execution aligns with business priorities and site merchandising needs

Benefits

• Medical insurance
• Dental insurance
• Prescription insurance
• Vision insurance
• Family planning (fertility, adoption & surrogacy support)
• Fitness discounts
• Medical travel
• Associate discount across all brands (J.Crew, J.Crew Factory, and Madewell)
• Summer Fridays
• Hybrid work model
• Community Impact support through philanthropic efforts and the J.Crew Cares Program
• Winter Break
• Paid Time Off (PTO) package

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees