Manager, Integrated Marketing

Samsung Electronics•Plano, TX

18h•Onsite

About The Position

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Requirements

7+ years in consumer marketing/integrated marketing/brand strategy, or GTM planning preferably in consumer-packaged goods or electronics industry.
Demonstrated strategic planning skills.
Experience developing and managing integrated marketing campaigns across multiple channels
Experience collaborating with agencies and cross-functional teams
Proven ability to manage multiple stakeholders in a fast-paced environment
Excellent communication, presentation and decision-making skills
Exceptional Power Point skills, proficient in all other MS Office products
Excellent with Excel, analyzing data and creating easy to read dashboards.
Bachelor’s Degree required

Nice To Haves

MBA preferred

Responsibilities

Assist with the development and execution of the TV/Audio marketing strategy for Samsung TV/Audio lineup
Assist with integrated marketing programs to support strategic product launches and brand building initiatives to drive brand desire and preference
Responsible for certain key products/campaigns from strategic/creative brief through to campaign execution
Translate product launches, seasonal priorities (Key Commercial Moments), and business objectives into full-funnel marketing plans
Support the development of integrated campaign strategies spanning paid media, social/influencer, digital, partnerships, CRM, shopper marketing, and creative — ensuring consistent messaging and brand experience across all consumer touchpoints.
Gain a deep understanding of the products, market opportunities and challenges, brand objectives, and financial objective, and develop processes for collecting consumer insights to build marketing strategies
Assist in reviewing marketing goals and KPIs that align to business goals
Gain alignment from all stakeholders including Executive Management, Management, Product Marketing, and Samsung HQ
Assist and drive the creative development of consumer marketing campaigns
Develop and deliver creative integrated marketing briefs for communications development across TV, digital, social, earned, etc.
Partner with the consumer insights team to on consumer testing of positioning and creative concepts through final execution.
Deliver insights, make recommendations and execute changes across integrated marketing campaigns and making iterations when possible
Prepare decks and documents that help ensure alignment among internal stakeholders including executive management, product marketing, global HQ and others
Collaborate with brand design and legal teams to ensure all assets are approved by all teams
Localize assets from global HQ for use in campaigns and digital, social and experiential
Develop executive-ready campaign recaps and business performance reports
Consolidate channel campaign performance across media, retail, PR/social, CRM, s.com, and translate into actionable insights/recommendations
Support leadership presentations and executive updates
Perform day-to-day management of budgets and own the financial approval process.
Create and submit project proposals into the Samsung procurement bid management system (BQMS)
Manage marketing assets, ensuring availability of critical assets to partner internal teams, agencies and retailers
Review marketing assets with key departments like legal and brand design teams