Manager, Integrated Marketing & Go-To-Market
About The Position
At Saje Natural Wellness, we're nature's original farmacy, blending the superpower of plants so you can remedy real life, naturally. And like nature, we're continually growing! As we continue to build our team, we're seeking talented people to join us: in our stores, support offices, and distribution centres. We are a purpose-driven, people-first organization where collaboration, innovation and entrepreneurial mindsets thrive. We look for individuals who have drive and warmth, agility and passion, and keep customer experience at the centre of everything they do. At Saje, you’ll connect with a dynamic community and make a positive impact. Join our team and grow your career, alongside the most talented, hard working, and kind-hearted people out there. The Manager, Integrated Marketing & Go-to-Market translates marketing priorities, growth objectives, and commercialization plans into clear, executable integrated marketing programs across channels. Reporting to the Director, Integrated Marketing & Go-to-Market, this role leads day-to-day planning and execution for campaigns, product launches, seasonal priorities, and strategic growth initiatives. The Manager partners across Brand, Product, Creative, Retail, eCommerce, CRM, Digital, Merchandising, Operations, Finance, and Customer Experience to ensure plans are coordinated, commercially grounded, and ready for market. This role owns the operating rhythm for integrated marketing planning, including campaign briefs, launch plans, milestone tracking, readiness management, stakeholder communication, and post-launch reviews. Success requires strong project leadership, commercial understanding, marketing judgment, analytical capability, and the ability to drive clarity and accountability through influence. Success in this role will be measured by: On-time delivery of integrated campaigns, product launches, and go-to-market milestones. Clear, complete, and useful campaign briefs, launch plans, timelines, and readiness materials. Effective cross-functional alignment across participating teams and channels. Early identification and resolution of risks, dependencies, and execution gaps. Campaign and launch performance against defined KPIs and commercial objectives. Actionable post-launch insights and continuous improvement recommendations. Effectiveness of planning workflows, project documentation, and stakeholder communication. Development and performance of the Marketing Coordinator. All Saje Team Members are responsible for contributing to Saje’s culture and maintaining a positive environment for themselves and their peers.
Requirements
- 6-8 years of progressive marketing experience, including integrated marketing, campaign planning, go-to-market execution, project management, or commercial marketing.
- Experience leading cross-functional campaign or launch planning in a retail, consumer goods, wellness, beauty, lifestyle, or similarly customer-centric environment.
- Proven ability to translate strategic priorities into actionable plans, timelines, deliverables, and stakeholder accountabilities.
- Strong understanding of omnichannel marketing, customer journeys, campaign development, and channel activation.
- Experience managing launch calendars, creative briefing processes, readiness reviews, and post-campaign analysis.
- Demonstrated ability to influence partners, manage competing priorities, and drive alignment without direct authority.
- Strong integrated marketing and go-to-market planning capability.
- Excellent project leadership, prioritization, and organizational skills.
- Strong communication skills with the ability to create clarity across multiple stakeholders.
- Commercially minded with the ability to connect marketing activity to business outcomes.
- Analytical and comfortable using performance data to inform recommendations.
- Highly collaborative with strong stakeholder management and influencing skills.
- Comfortable navigating ambiguity, changing priorities, and complex cross-functional dependencies.
- Strong judgment, attention to detail, and commitment to execution excellence.
- People leader who can coach, guide, and create accountability through clear expectations.
Nice To Haves
- People leadership or direct coaching experience preferred.
Responsibilities
- Translate marketing priorities and growth initiatives into clear campaign plans, launch plans, and channel activation requirements.
- Develop integrated campaign briefs that define objectives, audiences, messages, deliverables, timing, and success measures.
- Partner with channel and functional leaders to ensure marketing activities are connected across customer touchpoints and aligned to business priorities.
- Support quarterly and seasonal planning by identifying execution considerations, resource needs, risks, and dependencies.
- Lead cross-functional execution planning for product launches, seasonal campaigns, evergreen programs, and strategic growth initiatives.
- Manage timelines, milestones, decision points, dependencies, and readiness requirements across participating teams.
- Facilitate planning meetings, working sessions, and readiness reviews that drive alignment, accountability, and timely decisions.
- Identify risks, gaps, or competing priorities early and escalate decisions or trade-offs to the Director as needed.
- Act as the day-to-day integration lead across Marketing, Creative, Product, Retail, eCommerce, CRM, Digital, Merchandising, Operations, and Customer Experience.
- Maintain clear stakeholder communication so decisions, changes, risks, and next steps are documented and shared.
- Create visibility into project status, milestones, open decisions, and execution risks.
- Support organizational readiness by ensuring customer-facing and internal teams understand launch priorities and execution requirements.
- Coordinate campaign and launch performance tracking with channel, analytics, and finance partners.
- Support post-campaign and post-launch reviews that capture results, learnings, risks, and opportunities.
- Translate performance insights into practical recommendations that improve future planning and execution.
- Contribute to improved planning tools, workflows, and governance that increase consistency and execution quality.
- Lead, coach, and prioritize the work of the Marketing Coordinator.
- Establish project management standards, meeting rhythms, documentation practices, and follow-up routines that support execution discipline.
- Ensure project plans, calendars, trackers, agendas, notes, and action logs are accurate, current, and useful to stakeholders.
- Support the Coordinator's development by building capability in marketing operations, planning, communication, and reporting.
Benefits
- Annual bonus program
- A hybrid way of working
- Flexible work hours based on business needs
- Wellness days to ensure you're taking care of your mental and physical health
- Health benefits - comprehensive health, vision and dental packages
- Paid sick days
- Generous product discount
- Full onboarding plan and onboarding buddy to help you settle in
- Employee Assistance Program - 24/7 support, resources, and information available to you and your family
- GRSP programs
- Paid time off to ensure you're resting & recharging
- Product training to help you learn about the benefits and efficacy of our 100% natural products to support your own wellness journey
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
