Product Marketing & Go-To-Market Leader

Bricz • , GA

3d • Hybrid

About The Position

The Product Marketing & Go-To-Market Leader is the external face and lead evangelist for BRICZ's proprietary supply chain SaaS product. This role owns every buyer conversation from first touch to a true sales-qualified opportunity. It is a highly external, market-facing position where the individual will take a differentiated, early-stage product and translate its capabilities into targeted executive messaging, account-specific outreach, and qualified customer conversations that move real pipeline. The role requires active market presence through publishing on LinkedIn, championing the product at trade shows, conferences, and industry events, and building a personal and product brand that opens doors with senior supply chain buyers. The leader owns the full motion up to the point a genuine opportunity is created, handing off to the Chief Product Officer and Chief Executive Officer to close. This position requires the instincts of someone who has helped launch or grow a startup, comfortable operating hands-on and out front where the product, positioning, and playbook are still taking shape. The ideal candidate pairs sharp commercial thinking with excellent executive writing and a natural presence in the market, measuring success by the quality of pipeline and conversations generated, not the volume of assets produced. This role is for someone who has built a founder-led or account-based motion before and prefers starting conversations in the market over waiting for leads.

Requirements

• 5+ years in product marketing, account-based marketing, pre-sales, solution consulting, or enterprise growth.
• Strong experience marketing or selling complex B2B SaaS, analytics, AI, consulting, or supply chain solutions.
• Excellent executive writing and the ability to create concise, personalized outreach.
• A strong, comfortable public presence — active social/LinkedIn selling and confidence speaking and networking at trade shows, conferences, and industry events.
• Strong account research, market analysis, and commercial hypothesis development skills.
• Working knowledge of supply chain, logistics, inventory, distribution, fulfillment, OMS, WMS, or TMS.
• Ability to operate hands-on in an early-stage environment with evolving products and messaging.
• A strong focus on pipeline quality, experimentation, and measurable conversion results.

Nice To Haves

• Experience standing up an account-based or founder-led sales motion from scratch at a startup or new product line.
• Familiarity with agentic AI, decision science, or automation applied to supply chain and fulfillment operations.
• A track record selling into supply chain directors, VP-level logistics leaders, and operations executives.
• Comfort with modern GTM tooling — CRM, sales engagement, and enrichment/research platforms.

Responsibilities

• Serve as the external face and lead evangelist for the product, building visibility and credibility with senior supply chain buyers.
• Be consistently active on LinkedIn and other channels — publishing points of view, engaging buyers, and building a personal and product brand that generates inbound interest and warm conversations.
• Represent the product at trade shows, conferences, and industry events — speaking, networking, running meetings, and turning event presence into qualified pipeline.
• Research priority retailers, brands, and distributors to identify likely fulfillment, inventory, capacity, and operational decision challenges.
• Develop account-specific outreach, executive messaging, call hooks, and meeting-opening hypotheses.
• Create concise sales collateral such as account briefs, use-case summaries, diagnostic assessments, and executive one-pagers.
• Define discovery questions and qualification frameworks and lead early customer conversations to qualify genuine opportunities.
• Generate qualified meetings, pilots, design partnerships, and diagnostic engagements — owning the full motion up to a sales-qualified opportunity.
• Hand off cleanly to the CPO and CEO to close, with the context, message, and momentum needed to win.
• Test messaging, buyer personas, use cases, and outreach approaches, and build a repeatable pipeline playbook.
• Translate customer and market feedback into improvements to the product’s positioning, ideal customer profile, offerings, and product priorities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed