Manager, Growth Editorial Strategy
About The Position
Aprio, a Top 20 CPA and advisory firm with over 3,200 team members across 40 U.S. and international office locations, is seeking a Manager for its Growth team. This role is part of building a modern, AI-enabled content engine using a human-led approach. The position is an editorial and campaign role for a creative candidate who will act as a connector between growth, communications, and go-to-market teams. The candidate will be responsible for writing, editing, and shaping content that captures attention, and will leverage AI as a force multiplier. This role requires real-time collaboration and rapid decision-making, with an emphasis on cultural alignment and agility due to the need for an onshore presence. The position demands a unique blend of editorial leadership, hands-on AI agent development, and professional services campaign strategy, combining strong editorial judgment with AI technical capability and B2B/professional services marketing experience. The role will involve bringing campaigns to life across various industries and service lines, working with writers, communication collaborators, and AI agents to highlight Aprio's industry knowledge and provide valuable information to clients.
Requirements
- 5+ years in communications, marketing, editorial, and/or demand generation, preferably in B2B, professional services, or financial services.
- Excellent writing and editing skills, with a strong sense for engaging content.
- Proficiency with AI tools, including generative AI.
- Hands-on campaign experience across email, social, web, and SEO.
- A working understanding of AI answer engines (GEO/AEO).
- Strong organizational skills.
- Collaborative approach and ability to work credibly with subject-matter specialists.
Nice To Haves
- Background in accounting, tax, or another regulated professional-services environment.
- Experience in developing AI agents and implementing process automation for editorial programs.
- Familiarity with marketing automation and CRM systems (e.g., HubSpot or Salesforce).
- Comfort with multimedia or design tools, or experience directing creative work.
- Experience with industry or vertical marketing.
Responsibilities
- Manage the content calendar and production pipeline, ensuring a consistent output of high-quality, on-brand content across various formats (articles, guides, e-books, one-pagers, web, and social).
- Write, draft, edit, and refine content to ensure it aligns with Aprio's brand voice.
- Execute demand and lead-generation campaigns across industries and service lines, aligning with buyer intent and key market moments (e.g., tax season, new legislation, year-end planning).
- Create comprehensive campaigns and amplify ideas across multiple channels.
- Develop and direct AI agents for research, drafting, repurposing, and distribution, applying human judgment, editing, and brand building.
- Refine prompts, templates, and workflows to enhance team efficiency and maintain quality.
- Ensure all content upholds Aprio's brand voice and collaborates with specialists and the National Tax Office for accuracy.
- Maintain human oversight on technical tax and audit content, ensuring accuracy and compliance.
- Utilize analytics to assess editorial production, website performance, search optimization, client engagement, pipeline contribution, and AI-search visibility.
- Build and manage reporting systems to translate content performance into measurable business results and strategic insights.
Benefits
- Medical, Dental, and Vision Insurance on the first day of employment
- Flexible Spending Account
- Dependent Care Account
- 401k with Profit Sharing
- 9+ holidays
- Discretionary time off structure
- Parental Leave – coverage for both primary and secondary caregivers
- Tuition Assistance Program
- CPA support program with cash incentive upon completion
- Discretionary incentive compensation based on firm, group and individual performance
- Incentive compensation related to origination of new client sales
- Top rated wellness program
- Flexible working environment including remote and hybrid options
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
