Manager, Employee Editorial Strategy

General Motors

8d•$149,500 - $199,800•Remote

About The Position

General Motors is seeking a strong editorial strategist to help shape more creative, audience-centered storytelling for employees across the intranet and related internal channels. The Manager, Employee Editorial Strategy will lead editorial strategy for employee content with a focus on stronger concepts, clearer themes, and more compelling story treatments that earn employee attention. The person in this role will help raise the bar for how stories are framed, packaged, and developed for internal audiences, while creating a closer connection to Content Studio and adjacent editorial partners.

Requirements

Bachelor’s degree required
10+ years experience in editorial strategy, content development, journalism, brand publishing, or owned media
Exceptional writing and editing skills with strong editorial judgment
Experience coaching and developing team members through ongoing feedback, career support and a strong editorial bench
Proven ability to shape concepts and improve storytelling for digital audiences
Experience developing content themes, framing narratives, and elevating story packages
Strong collaboration skills and ability to work effectively across a matrixed organization
Experience partnering with creative teams or content development partners to support stronger storytelling
Strong understanding of what helps content attract attention and resonate with busy audiences on internal channels like intranet, Slack, and other front-line apps
Comfort using AI-enabled tools to improve research, planning, drafting, editing, or workflow efficiency while maintaining strong human judgment

Nice To Haves

The strongest candidates will combine strategic thinking, creative instinct, strong people leadership and high editorial standards.
They will know how to turn important priorities into stronger concepts and clearer story themes, and how to help teams develop content that feels relevant, engaging, and built for employees from the start.
They will also bring a continuous-improvement mindset, helping GM strengthen the quality, consistency, and creative ambition of employee storytelling across channels.
This leader will be comfortable operating with a high degree of independence, influencing across teams and functions, and owning measurable outcomes tied to the effectiveness of employee content.

Responsibilities

Own editorial strategy for employee-facing storytelling across the intranet and related internal channels
Develop creative concepts, themes, and story approaches that help important messages break through with busy employee audiences
Identify opportunities to package content in more engaging, useful, and visually strong ways
Establish a more consistent, modern editorial approach across employee communications
Partner with Content Studio and editorial teams to influence stronger asset development and more intentional story planning
Guide stakeholders toward clearer framing, sharper audience focus, and more effective content treatments
Use feedback, performance insights, and evolving audience needs to continuously improve the employee content experience
Set editorial vision and repeatable approaches that strengthen story performance over time
Lead and develop the employee editorial strategy team, including setting objectives and priorities, story development and content quality based on business needs
Manage performance, support workforce planning and ensure the team has the capabilities needed to meet current and future business needs