Content and Editorial Strategy Manager

Tri-State Generation and Transmission Association, Inc. • Westminster, CO

6d • $122,000 - $156,000 • Hybrid

About The Position

The Manager, Content and Editorial Strategy leads Tri-State's content strategy, editorial direction, brand voice governance, and employee advocacy efforts to strengthen brand awareness, audience engagement, and organizational reputation. This role serves as the steward of Tri-State's brand voice and editorial standards, ensuring consistency, quality, and strategic alignment across all written communications and content channels. The position is responsible for writing, developing and executing content strategies that support organizational priorities while translating complex energy, policy, technology, and cooperative topics into compelling and accessible stories for key audiences. The Manager, Content and Editorial Strategy oversees content planning, creation, and performance across digital, social, web, video, podcast, campaign, and employee advocacy channels. This position manages the Content & Digital Coordinator and collaborates closely with Brand Communications, Creative Services, Media Relations, Government Relations, Employee Communications, Energy Services, executive leadership, and subject matter experts throughout the organization to advance Tri-State's strategic objectives through impactful content and storytelling.

Requirements

• Experience in content strategy and editorial direction.
• Ability to govern brand voice and employee advocacy efforts.
• Skills in writing and developing content strategies.
• Capability to translate complex topics into accessible stories.
• Experience overseeing content planning, creation, and performance across various channels (digital, social, web, video, podcast, campaign, employee advocacy).
• Management experience (managing the Content & Digital Coordinator).
• Strong collaboration skills.

Responsibilities

• Lead Tri-State's content strategy, editorial direction, brand voice governance, and employee advocacy efforts.
• Serve as the steward of Tri-State's brand voice and editorial standards.
• Ensure consistency, quality, and strategic alignment across all written communications and content channels.
• Write, develop, and execute content strategies that support organizational priorities.
• Translate complex energy, policy, technology, and cooperative topics into compelling and accessible stories.
• Oversee content planning, creation, and performance across digital, social, web, video, podcast, campaign, and employee advocacy channels.
• Manage the Content & Digital Coordinator.
• Collaborate with various departments including Brand Communications, Creative Services, Media Relations, Government Relations, Employee Communications, Energy Services, executive leadership, and subject matter experts.

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Tuition Reimbursement
• Flexible Work Schedules
• Compressed work week
• Telecommuting opportunities (up to 40% remote work)
• Life Insurance
• 401K
• Long Term Disability (LTD)
• Short Term Disability (STD)
• Employee Assistant Program (EAP)
• Paid Leave Benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed