Manager, Growth & Customer Marketing

ClearGov

33d•$155,000 - $185,000•Remote

About The Position

ClearGov is seeking a Manager, Growth & Customer Marketing to lead a team of two and oversee the company's full-funnel growth strategy, from initial prospect engagement through expansion revenue with existing customers. This role involves managing and developing a team focused on inbound marketing (SEO/AEO) and net-new ABM/ABX campaigns, as well as customer marketing for cross-sell and upsell initiatives. The position is a player-coach role, requiring the individual to set strategy, coach their team, and be hands-on with high-impact campaigns and content. A key aspect of this role is an AI-forward approach, utilizing AI tools to enhance speed and efficiency in content creation, targeting, research, and reporting, and instilling this practice within the team. Proactivity in identifying and acting on growth opportunities within the data is also essential.

Requirements

5–7+ years in B2B SaaS marketing, including 1–2+ years directly managing people
Full-funnel growth marketing experience with a track record you can show numbers for — growing net-new pipeline (SEO/AEO, ABM/ABX, demand gen) and growing expansion revenue (NRR, cross-sell/upsell).
Hands-on SEO experience and working knowledge of AEO/answer-engine optimization — how content gets discovered by both traditional search and AI answer engines.
Experience building and running ABM/ABX programs across email, webinars, and social; familiarity with intent/ABM platforms (6sense, Demandbase, or similar) a plus.
Demonstrated, regular use of AI tools in a marketing workflow — content generation, personalization, research, or reporting — not just occasional experimentation.
Hands-on proficiency with a marketing automation platform (Marketo, HubSpot, or similar) and comfort using CRM data (Salesforce preferred) to segment audiences and measure performance.
Strong content and storytelling skills across formats — case studies, campaign copy, webinar scripts, video.
Experience in a SaaS environment; GovTech or public sector experience is a plus, but not required.

Nice To Haves

Familiarity with intent/ABM platforms (6sense, Demandbase, or similar)
GovTech or public sector experience

Responsibilities

Hire (as needed), coach, and manage a team of 2 marketers — one owning acquisition (inbound/SEO/AEO, ABM/ABX), one owning customer marketing (cross-sell/upsell) — with regular 1:1s, clear goals, and a development plan that gives each a real path to grow.
Set quarterly growth marketing strategy and OKRs spanning net-new pipeline and expansion revenue; report results to marketing leadership.
Operate as a player-coach: personally lead ClearGov’s highest-priority campaigns and strategic accounts while delegating day-to-day execution to your team.
Proactively surface and act on growth opportunities across the funnel — SEO/AEO gaps, underperforming ABM segments, expansion or churn-risk signals in customer health data — rather than waiting for them to be flagged.
Own ClearGov’s inbound strategy — SEO and AEO (optimizing for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews, in addition to traditional search) — to grow organic visibility and traffic.
Build and run ABM/ABX programs for net-new prospects, coordinating email, webinars, social, and content into unified account-based campaigns.
Partner with Sales to align target account lists, campaign timing, and lead hand-off criteria for ABM-sourced pipeline.
Own the full post-sale marketing motion — customer touchpoints (newsletter, product launch announcements, webinars), in-app announcements, and expansion/cross-sell campaigns from audience segmentation through performance measurement.
Build and manage ClearGov’s customer reference and advocacy program; lead the creation of case studies, video testimonials, and social proof.
Track and report on expansion campaign performance — influenced pipeline, conversion rates, and contribution to upsell/cross-sell revenue.
Use AI tools daily to speed up content production, campaign personalization, SEO/AEO research, and reporting — and build this into how your team operates, not just how you work individually.
Bring a testing mindset: run experiments across channels and let data decide what gets more investment.