Manager, Go-To-Market (GTM)-1
About The Position
The Manager, Go-To-Market (GTM) supports the Nail Business division-level Go-To-Market execution by managing promotional off-shelf display programs, trade marketing activities, and retailer-level in-store execution. This role is responsible for managing GTM timelines, execution readiness, retailer-specific deliverables, and in-store activation in partnership with Sales, Brand Marketing, and cross-functional teams. This role is accountable for end-to-end GTM execution planning, timelines, and execution readiness across retailers, serving as the primary execution interface for Sales. The Manager partners closely with Sales, Brand Marketing, and cross functional teams to ensure integrated planning, on time launches, and consistent, high quality retailer execution.
Requirements
- Bachelor of Science (B.S): Marketing (Required)
- 4 - 8 years of relevant experience or industry exposure in a related field
- Project Management
- Sales Planning
- Trade Marketing
- English
Responsibilities
- Own & Manage GTM execution timelines, launch scheduling, and readiness milestones across promotions, displays, and new item launches.
- Proactively identify, manage, and resolve execution risks, dependencies, and issues across cross-functional teams.
- Ensure execution cadence, vendor readiness, and on time delivery aligned to retailer requirements.
- Maintain standardized GTM execution processes and status reporting to provide visibility to Sales and stakeholders.
- Execute trade marketing plans, promotional calendars, and retailer-specific activations.
- Support planograms (POGs), displays, prepacks, and in-store marketing execution.
- Manage retailer requests including displays, samples, images, comps, and execution assets.
- Lead execution readiness for line reviews, previews, and key retailer meetings, ensuring materials and timing meet retailer expectations.
- Serve as the primary day-to-day execution partner to Sales, providing clear communication, follow-through, and issue resolution.
- Lead collaboration with Sales, Brand Marketing, Product, Creative, Digital, and external partners to deliver GTM execution.
- Establish clear ownership, roles, and handoffs across execution touchpoints to minimize rework and delays.
- Connect & Translate division plans to retailer-level execution.
- Own execution status tracking and retailer feedback loops across assigned retailers or programs.
- Lead post-activation recaps and execution learnings to continuously improve GTM planning and execution effectiveness.
- Identify trends, gaps, and opportunities to strengthen future GTM execution.
Benefits
- Premium Medical Insurance Coverage
- 401(k) Savings Plan
- Paid Time Off (PTO) based on seniority
- Paid Holidays
- Annual Bonus Plan
- Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
- Summer Fridays
- Complimentary Gourmet Breakfast, Lunch, and Dinner
- Relocation Support for New Hires
- Work Anniversary Recognitions
- Congratulatory & Condolence Gifts
- Employee Referral Bonus Program
- License/Certification Reimbursements
- Corporate Employee Discounts
- Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
- Commuter Support (Shuttle Bus Program and EZPass Support)
- Vehicle Perks
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
