Manager, Field Marketing, PLK, US West

Restaurant Brands InternationalMiami, FL

About The Position

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc. Looking for high impact work in a fast paced and ever changing environment? Then you have come to the right place. RBI is consistently looking for individuals with a passion to learn and desire to make change. Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Requirements

  • Bachelor’s degree in Business, Marketing, Sales, or a related field
  • 3–5 years of relevant work experience
  • Strong project management, organizational, and multitasking skills
  • Demonstrated business acumen and analytical mindset, with experience using data to inform decisions and optimize performance
  • Effective interpersonal and influencing skills, with the ability to build and maintain productive relationships with franchisees
  • Strong problem-solving and critical thinking skills
  • Excellent written and verbal communication skills, including the ability to develop and deliver presentations to franchisees regularly and senior leadership as needed
  • Advanced proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
  • Willingness and ability to travel frequently for in-person franchisee visits

Responsibilities

  • Develop and execute regional marketing plans that support franchisee sales, traffic, and profitability, leveraging tactics such as offers and coupons, local media, merchandising, catering, and local innovation initiatives
  • Analyze business performance across the region to proactively identify opportunities and performance gaps, translating insights into actionable plans for franchisees and field partners
  • Partner closely with franchisees to align on strategy and drive effective local execution
  • Collaborate cross-functionally with Field Operations, Marketing Analytics, Media, Merchandising, Calendar, Marketing Execution, Digital, and Restaurant Technology to ensure plans are aligned to national strategy and executed effectively
  • Recommend and optimize the use of DMA funds in alignment with broader strategic priorities and the national marketing calendar
  • Lead preparation for and participation in DMA and business review meetings, using performance insights to inform recommendations and next steps
  • Build and maintain strong relationships with key franchisees, prioritizing focus on the largest and most strategic partners
  • Ensure adherence to brand standards and processes, including use of tools such as Popeyes LSM and established marketing playbooks
  • Maintain and continuously improve local marketing playbooks and franchisee tools that enable scalable execution

Benefits

  • Benefits at all of our global offices are focused on physical, mental and financial wellness.
  • We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
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