Field Marketing Manager, West Enterprise

Genesys • Menlo Park, CA

5d • Hybrid

About The Position

Genesys is seeking a Field Marketing Manager for its North America Integrated Marketing team to own the West Enterprise segment. This role acts as the primary liaison between Sales and Marketing, requiring a deep understanding of go-to-market (G2M) and sales priorities. The Field Marketing Manager will develop and execute a regional field marketing plan to generate awareness and demand through various channels, driving the regional growth engine for enterprise customer experience solutions. This position involves owning the end-to-end regional marketing strategy and its impact on pipeline and revenue for both new logos and existing customer accounts. The role connects sales priorities with integrated marketing execution, influencing how enterprise buyers discover, engage, and adopt Genesys solutions. Operating as the marketing leader for the region, this role requires close partnership with sales leadership and account teams, strong cross-team collaboration, excellent communication and project management skills, and a passion for driving the optimal customer and prospect experience. This position offers direct exposure to enterprise GTM initiatives, high-value accounts, and measurable business outcomes in a dynamic market.

Requirements

• 3 to 5 years of experience in field marketing within software or technology environments
• Demonstrated success owning and delivering against pipeline generation and revenue targets
• Experience marketing to enterprise-level accounts with complex sales cycles
• Strong collaboration skills with a track record of partnering effectively with direct sales teams
• Proven ability to manage multiple initiatives in a fast-paced, evolving environment
• Experience with demand generation strategies, lead lifecycle management, and sales alignment
• Strong communication and stakeholder management skills across cross-functional teams
• Ability to travel 30% for customer-facing programs and internal meetings such as sales QBRs
• Bachelor’s degree or equivalent professional experience

Nice To Haves

• Experience designing and executing 1 to many, 1 to few, and 1 to 1 marketing programs
• Familiarity with marketing and sales tools such as Salesforce, Asana, and other marketing technology platforms
• Experience working in highly matrixed, global organizations
• Ability to operate independently while maintaining alignment with remote leadership

Responsibilities

• Own and execute the regional field marketing strategy to drive pipeline growth, acceleration, and revenue impact across enterprise accounts
• Develop integrated marketing plans that align with sales priorities and deliver measurable outcomes through digital, hybrid, and in-person programs
• Drive alignment between sales, BDR, and marketing teams to ensure coordinated execution and shared accountability for pipeline targets
• Design high-impact programs, including events and account-based experiences, that increase engagement, conversion, and deal velocity
• Identify and activate third-party partnerships and programs to expand brand awareness, generate new pipeline, and strengthen market presence
• Build and maintain strong relationships with sales leadership and account teams to influence strategy and maximize program effectiveness
• Manage regional marketing budget to optimize investment, track ROI, and prioritize high-performing initiatives
• Partner with channel and partner marketing teams to extend reach, strengthen alliances, and drive joint demand generation efforts

Benefits

• Comprehensive extended group health coverage
• Generous paid time off, including vacation and personal leave
• Retirement savings program with employer RRSP matching up to a prescribed maximum amount
• Family-friendly benefits, including parental leave top-up and adoption assistance
• Growth and development opportunities through access to learning resources and internal mobility programs
• Medical, Dental, and Vision Insurance
• Telehealth coverage
• Flexible work schedules and work from home opportunities
• Development and career growth opportunities
• Open Time Off in addition to 10 paid holidays
• 401(k) matching program
• Adoption Assistance
• Fertility treatments
• Paid volunteer time
• August Free Fridays
• Well-being resources
• Regionally tailored programs for employees and their families

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree